New TV Deal Poses Challenges for Smaller Allsvenskan ClubsSports NewsThu 17 Apr 2025 05:25 CESTNew TV Deal Poses Challenges for Smaller Allsvenskan ClubsThe new TV deal for the top Swedish football league can hit the country's smaller clubs hard. And even bigger problems may follow if they don't keep up with the development through large player sales. Then the gap will become very large, says Carlos Esterling, responsible for Sports Business Services at EY in Sweden.
New TV Deal Poses Challenges for Smaller Allsvenskan ClubsSports NewsThu 17 Apr 2025 05:25 CESTNew TV Deal Poses Challenges for Smaller Allsvenskan ClubsThe new TV deal for the top Swedish football league can hit the country's smaller clubs hard. And even bigger problems may follow if they don't keep up with the development through large player sales. Then the gap will become very large, says Carlos Esterling, responsible for Sports Business Services at EY in Sweden.
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