The roof collapse occurred when many travelers were moving around the station's entrance. Images from surveillance cameras show how the entrance roof suddenly collapses.
We hope that this will be the final death toll: 14 people have died. We have not managed to identify five of these, said Serbia's President Aleksandar Vucic late on Friday.
One of the fatalities was a six-year-old child.
A comprehensive rescue and search operation continued throughout the evening, with excavators and bulldozers making their way through the massive rubble.
Novi Sad's train station has undergone extensive renovations but is open for traffic. Construction work was ongoing in other parts of the station when the accident occurred, and authorities will investigate the cause of the roof collapse.
Vucic said that "this day is a black day for all of Serbia". A national day of mourning has been declared.
The station was built in 1964 and was officially reopened two years ago by Vucic and Hungary's Prime Minister Viktor Orbán, when the station is to become an important hub in the planned high-speed rail line between Belgrade and Budapest.