Swedish Snuff Brand Faces Scrutiny for Targeting Young Users

The snuff brand associated with the artist Fröken Snusk is once again in trouble for having marketed its products to young people. The Consumer Agency is now demanding measures.

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Swedish Snuff Brand Faces Scrutiny for Targeting Young Users
Photo: Claudio Bresciani/TT

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The Frökens Nikotin brand sells e-cigarettes and white snus online. The Consumer Agency is now cracking down on the marketing, which the authority believes is targeted at young users and also takes place with unauthorized discounts and with "lacking moderation", writes the newspaper Resumé.

The company behind Frökens Nikotin, Fröni Distribution AB, is being urged by the Consumer Agency to review its marketing and then report on how they will change their business.

This is not the first time Fröken Snus is accused of marketing nicotine products to young people. Last year, the organizers of Fröken Snus's concert in Ljungby were reported to the police since white snus and other tobacco-free products were sold on the premises.

Fröken Snus's press spokesperson tells Resumé that she has nothing to do with the company started by her collaboration partner and producer Rasmus Gozzi.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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