Kardashian's successful brand opens in Sweden

» Published: October 24 2024

Kardashian's successful brand opens in Sweden
Photo: Jordan Strauss/AP/TT

Share this article

Super celebrity and reality star Kim Kardashian, with 360 million followers just on Instagram, founded her clothing brand Skims in 2019.

Since the first moment, the brand, which focuses on shapewear, swimwear, and loungewear, has made a success. The company is valued at over 40 billion kronor and in 2023, it turned over 7.9 billion kronor.

It is now clear that the brand is also coming to Sweden, reports Dagens industri. The new stores at NK in Gothenburg and Stockholm are opening their doors already this week.

Skims has, among other things, launched a campaign with British football player Jude Bellingham just days before the European Championship and another with Lana del Rey on the same day as she was the headlining artist at the Coachella festival.

The contemporary adapted campaigns play into the company's success, believes the CEO and co-founder, Swedish Jens Grede.

When you manage to catch such events, it becomes an absolutely huge effect. It's fun to be part of popular culture, it's a big part of our brand, and something that Kim is an expert on, he says to Di.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Klarna's New York Listing Valuation Could Reach 128 Billion Kronor
1 MIN READ

Klarna's New York Listing Valuation Could Reach 128 Billion Kronor

Kraft Heinz to Split into Two Separate Companies
1 MIN READ

Kraft Heinz to Split into Two Separate Companies

Euro Zone Inflation Rises to 2.1 Percent in August
1 MIN READ

Euro Zone Inflation Rises to 2.1 Percent in August

Banks' Anti-Fraud Efforts Show Clear Results, Says Bank Association
2 MIN READ

Banks' Anti-Fraud Efforts Show Clear Results, Says Bank Association

Nine Arrested in Major Insider Trading Case in Stockholm
1 MIN READ

Nine Arrested in Major Insider Trading Case in Stockholm

Klarna Introduces New Payment Card in Sweden and Europe
1 MIN READ

Klarna Introduces New Payment Card in Sweden and Europe

Stockholm Stock Exchange Opens Flat on Tuesday
1 MIN READ

Stockholm Stock Exchange Opens Flat on Tuesday

New Zealand Reopens Housing Market to Wealthy Foreign Buyers
1 MIN READ

New Zealand Reopens Housing Market to Wealthy Foreign Buyers

Fruit, Vegetables, and Cooking Oil Prices Drop Amid Stable Food Costs
2 MIN READ

Fruit, Vegetables, and Cooking Oil Prices Drop Amid Stable Food Costs

Asian Markets Mixed; Chinese Stocks Decline
1 MIN READ

Asian Markets Mixed; Chinese Stocks Decline

Housing Prices Near Record Levels Despite August Increase
2 MIN READ

Housing Prices Near Record Levels Despite August Increase

Weak Dollar Drives Gold Price to Record High
2 MIN READ

Weak Dollar Drives Gold Price to Record High

Nestlé CEO Laurent Freixe Fired Over Secret Romance with Subordinate
1 MIN READ

Nestlé CEO Laurent Freixe Fired Over Secret Romance with Subordinate

Revolut Employees to Sell Shares Amid $75 Billion Valuation
1 MIN READ

Revolut Employees to Sell Shares Amid $75 Billion Valuation

Scania to Cut 750 Jobs in Sweden Amid Organizational Restructuring
2 MIN READ

Scania to Cut 750 Jobs in Sweden Amid Organizational Restructuring

AP7 Increases Investments in Controversial Myanmar-Linked Firms
1 MIN READ

AP7 Increases Investments in Controversial Myanmar-Linked Firms

Government Proposes Tax Brake to Prevent Municipal Tax Hikes
2 MIN READ

Government Proposes Tax Brake to Prevent Municipal Tax Hikes

Krona Hits Strongest Level Against Dollar Since Spring 2022
1 MIN READ

Krona Hits Strongest Level Against Dollar Since Spring 2022

How Greece Recovered from a Decade of Debt Crisis
2 MIN READ

How Greece Recovered from a Decade of Debt Crisis

Greece Offers Tax Incentives to Attract Returning Workforce
3 MIN READ

Greece Offers Tax Incentives to Attract Returning Workforce