Kaj seen as a fresh breeze abroad

A crazy Finland-Swedish contribution about bathing in a sauna – would it have shocked the Eurovision audience? Not according to international experts. People will think "finally Sweden is doing something different", says Aitor Bermejo Arteagabeitia.

» Published: March 07 2025

Kaj seen as a fresh breeze abroad
Photo: Johan Nilsson/TT

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According to Aitor Bermejo Arteagabeitia on the Eurovision site ESC Plus, many are happy that Måns Zelmerlöw is back, but he himself does not believe that "Revolution" is a contribution that can repeat Loreen's success from 2023.

Personally, I would like to see you send Kaj, since it's something different, something new, he says.

He thinks "Bara bada bastu" is both unique and catchy. Moreover, he means that people outside Sweden like it and that no one would have reacted if Sweden sent a humorous contribution.

No, people will think: "Finally, Sweden is doing something different and daring to take risks."

Faith Martin and Tom O'Donoghue are on site and covering Melodifestivalen for the site ESC Xtra. They also believe that Kaj can win the competition this weekend.

It's going to be very even, but Kaj can definitely beat Måns Zelmerlöw, says Faith Martin.

Swedish song an advantage

The challenge in Eurovision, she believes, would be greater.

There are several slightly easy and fun songs this year, so they wouldn't stand out as much in Eurovision as they do in Sweden.

That Kaj sings in Swedish in Eurovision doesn't see as a disadvantage, on the contrary.

It feels completely natural. It has become increasingly common to keep the original language. The audience also appreciates seeing performances in different languages, it makes them more unique, says Tom O'Donoghue.

"It's not you"

Ifigeneia Filippidou, who covers Melodifestivalen for ESC Plus, would rather have seen Zelmerlöw as the Swedish winner.

For me, "Sweden in Eurovision" is more Måns' type of song. Even if people are tired of it, you don't want Sweden to send a humorous contribution. It's not you.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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