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TV channels are fighting over football - this is how viewers are affected
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TV channels are fighting over football - this is how viewers are affected

The price of TV sports is rising. Starting next year, viewers will need four subscriptions to streaming services to watch all matches in the three most popular men's football leagues
Lundh forced to change new book after Sweden's World Cup qualification
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Lundh forced to change new book after Sweden's World Cup qualification

The book was almost finished, the cover ready. Then Viktor Gyökeres took Sweden to the World Cup - and Olof Lundh had to think again
Dollar rain over the World Cup - FIFA increases compensation
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Dollar rain over the World Cup - FIFA increases compensation

FIFA has decided to increase compensation for the national teams participating in this summer's men's World Cup from $727 million to $871 million.
World Cup alert: teams must reach semifinals to make a profit
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World Cup alert: teams must reach semifinals to make a profit

FIFA is expected to increase the funding for this summer's Men's World Cup, following demands from a number of European football associations, Norwegian news agency NTB has learned.
Kif Örebro manipulated accounting to pass elite license
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Kif Örebro manipulated accounting to pass elite license

The former Swedish women's club Kif Örebro manipulated its accounting to retain its elite license, reports P4 Örebro. According to the radio station, this was done with the help of the municipality
FIFA fines Sweden after fans booed Poland national anthem
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FIFA fines Sweden after fans booed Poland national anthem

The Swedish Football Association has been fined after the opening ceremony before the playoff match against Poland.
Match shirt worth tens of thousands of kronor
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Match shirt worth tens of thousands of kronor

Interest in used match jerseys is growing - and prices are rising rapidly. Currently Viktor Gyökeres' hat-trick jersey from the World Cup playoff against Ukraine is being auctioned off - for an enormous sum
Janne Andersson met with silence, happy to talk to Graham Potter
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Janne Andersson met with silence, happy to talk to Graham Potter

Janne Andersson is disappointed with former union leaders Fredrik Reinfeldt and Andrea Möllerberg. "The fact that no one was interested in listening to my experiences made me sad," he says
The World Cup dilemma - what the Allsvenskan clubs can do
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The World Cup dilemma - what the Allsvenskan clubs can do

Sweden secured a place in this summer's World Cup at the eleventh hour. As a result, several Allsvenskan players may miss league matches
The World Cup brings millions to Sweden - it's important
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The World Cup brings millions to Sweden - it's important

Sweden's men's national team will play in the World Cup for the first time in eight years. As a bonus, it will give the Swedish Football Association a big boost
Asllani injured her cruciate ligament, started to cry
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Asllani injured her cruciate ligament, started to cry

Kosovare Asllani twisted her left leg and was carried off on a stretcher. Now her club, London City Lionesses, has confirmed a cruciate ligament injury
Families' support ahead of the fateful match is emotional
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Families' support ahead of the fateful match is emotional

The players are not alone during the fateful match against Poland. Behind every single member of the national team, there is support from their families
Injury rules Isak Hien out of Sweden's crucial match
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Injury rules Isak Hien out of Sweden's crucial match

Injury rules centre-back Isak Hien out. The defender has withdrawn from the men's national team squad three days before the crucial home match against Poland in the fight for a World Cup spot
Swedish football should have a human rights policy
Sports News

Swedish football should have a human rights policy

How should the Swedish Football Association act if a country that violates human rights is proposed as the organizer of a championship, or has already been awarded hosting rights? The federation board will provide an answer in an international guideline, which will be made public no later than October 1.
Ex-minister Ylva Johansson takes seat on Swedish Football Association (SvFF) board
Sports News

Ex-minister Ylva Johansson takes seat on Swedish Football Association (SvFF) board

First, former EU commissioner and Swedish minister Ylva Johansson was elected chairwoman of the clubs' interest group Elite Women's Football (EFD). A few hours later, the 62-year-old was elected to the board of the Swedish Football Association (SvFF)
Announcement: Mjällby allowed to play European matches at home
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Announcement: Mjällby allowed to play European matches at home

Sölvesborg Municipality has made investments and the arena has been adapted. It is now clear that league champions Mjällby will be allowed to play their European matches at home
Malmö FF ready to take the final step - going for the gold
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Malmö FF ready to take the final step - going for the gold

Malmö FF has already taken over the city. Now the rest of Sweden will be conquered
Guide: Teams tipped to compete for the women's Swedish Championship gold in 2026
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Guide: Teams tipped to compete for the women's Swedish Championship gold in 2026

Malmö FF challenged for the title in their debut season last year. Now they are going for a historic first SM gold - or what was that about? Here are the headlines to keep an eye on ahead of the start of the women's Swedish Championship in 2026
After criticism, the cup final will be played in Solna
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After criticism, the cup final will be played in Solna

Mjällby and Hammarby get what they want. The Swedish Cup final is moved to Strawberry Arena in Solna
The matches of fate - with 100 million kronor in the pot
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The matches of fate - with 100 million kronor in the pot

100 million kronor in the account - or not. That's what Sweden's World Cup playoff is about
Mjällby and Hammarby want to play on neutral ground, draw for Swedish Cup final postponed
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Mjällby and Hammarby want to play on neutral ground, draw for Swedish Cup final postponed

Mjällby and Hammarby want to play the Swedish Cup final on a neutral field. Now the Swedish Football Association may have listened - the draw for home-field advantage has been postponed
Graham Potter's Instagram move at his son's urging
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Graham Potter's Instagram move at his son's urging

It's not enough to win football matches to become the people's national captain. You have to share yourself, too
Nicklas Lauwell replaces Håkan Mild as IFK Göteborg club director
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Nicklas Lauwell replaces Håkan Mild as IFK Göteborg club director

IFK Göteborg has a new club director, succeeding Håkan Mild. 56-year-old Nicklas Lauwell will take over the role at the Allsvenskan club
Graham Potter extends contract, dodges questions about Sweden injury crisis
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Graham Potter extends contract, dodges questions about Sweden injury crisis

The men's national team must win two playoff matches to reach the World Cup finals this summer. If Sweden fails, national team coach Graham Potter will still be allowed to continue - he has extended his contract until 2030
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