The People's Share That Flopped – Volvo Cars Stuck in a Ditch

It was the most popular stock exchange listing since Telia. But the over 160,000 small investors have been severely tested. With another stock market crash in Volvo Cars last week, only a quarter of the value remains since the peak, winter 2022.

» Published:

The People's Share That Flopped – Volvo Cars Stuck in a Ditch
Photo: ADAM IHSE / TT

Share this article

At the stock exchange listing on October 29, 2021, the price was 53 kronor, but it quickly rose to around 90 kronor. Then the decline has been steep. Today, a share in Volvo Cars costs around 20 kronor.

The parallel to the really big popular share Telia, which got over a million shareholders at the listing in 2000, is clear. The price drop is roughly the same, although over a longer period.

Volvo Cars has not quite reached the level of a popular share like Telia, Ericsson, or Investor. At the latest year-end, there were 168,000 unique owners of the car share, making it the 14th most owned share in terms of the number of owners, according to statistics from Euroclear. Two-thirds of them are men. During the heyday, around the turn of the year 2021/2022, the total number was around 190,000.

Hard to catch the knife

So despite the price drop, many owners are staying, new ones hoping it will turn.

When you buy a share that goes down and down, you usually say that you're trying to catch a falling knife. You should be careful with that, says Philip Scholtzé, savings economist at online broker Avanza.

But Volvo Cars as a company has actually not done badly in recent years. In 2023 and 2024, the Chinese-controlled car company had 400 billion kronor in annual revenue and made profits before tax of around 20 billion kronor. But investments are consuming a lot of money, and the pure cash flow is therefore weaker.

"Hated by the market"

Last week's drop came in the wake of CEO Jim Rowan expressing cautious forecasts for 2025.

"Despite Volvo Cars doing relatively well in a challenging environment, the share is basically hated by the market. The entire automotive sector is in a challenging situation, and the threat of tariffs from the US did not make the situation easier", says Frida Bratt, savings economist at Nordnet, in a written comment on the stock market drop.

Investor, 633,000 owners

Telia, 434,000

Ericsson, 385,000

The figures refer to December 31, 2024

Source: Euroclear

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Blind Box Trend Raises Concerns Over Consumer Behavior and Spending

Blind Box Trend Raises Concerns Over Consumer Behavior and Spending

France's Credit Rating Downgraded by Fitch

France's Credit Rating Downgraded by Fitch

Microsoft Gains Amid Mixed US Market

Microsoft Gains Amid Mixed US Market

FTC Investigates Google and Amazon Over Advertising Practices

FTC Investigates Google and Amazon Over Advertising Practices

US Proposes G7 Tariffs on China and India Over Russian Oil Purchases

US Proposes G7 Tariffs on China and India Over Russian Oil Purchases

Taco Bell Plans Expansion into Sweden with First Stockholm Location

Taco Bell Plans Expansion into Sweden with First Stockholm Location

Russia's Central Bank Makes Smaller Than Expected Interest Rate Cut

Russia's Central Bank Makes Smaller Than Expected Interest Rate Cut

ECB Officials Divided on Future Interest Rate Decisions

ECB Officials Divided on Future Interest Rate Decisions

Klarna CEO Secures Billion-Kronor Loan to Buy Out Co-Owner

Klarna CEO Secures Billion-Kronor Loan to Buy Out Co-Owner

Six Suspects in Consultant Scandal Face Charges After Spain Raid

Six Suspects in Consultant Scandal Face Charges After Spain Raid

Microsoft to Remove Teams from Office Package in EU Agreement

Microsoft to Remove Teams from Office Package in EU Agreement

UK Economy Growth Stagnant in July as GDP Remains Unchanged

UK Economy Growth Stagnant in July as GDP Remains Unchanged

German Inflation Rises to 2.2 Percent in August

German Inflation Rises to 2.2 Percent in August

Global Stock Markets Rise Slightly Ahead of Expected US Rate Cut

Global Stock Markets Rise Slightly Ahead of Expected US Rate Cut

Insurance Guide: What to Know After Västernorrland Floods

Insurance Guide: What to Know After Västernorrland Floods

Asian Stock Markets Rise on Week's Last Trading Day

Asian Stock Markets Rise on Week's Last Trading Day

Trump Seeks Court Approval to Dismiss Fed Member Before Rate Decision

Trump Seeks Court Approval to Dismiss Fed Member Before Rate Decision

Warner Bros Discovery Surges on Wall Street Amid Paramount Bid Rumors

Warner Bros Discovery Surges on Wall Street Amid Paramount Bid Rumors

US Inflation Matches August Expectations

US Inflation Matches August Expectations

ECB Keeps Interest Rates Steady

ECB Keeps Interest Rates Steady