Above all, she is pleased that the inquiry addresses the "overriding problem".
It's not a lack of creativity, or a lack of knowledge, or a lack of good ideas, or a lack of good scripts or skilled directors, but an acute lack of money.
Eva Hamilton also welcomes the fact that the new film fund is not solely financed by the state:
Today, there is no protection against political governance after Alice Bah Kuhnke's reform to a state-controlled film policy. This will come back through this.
"Would be fantastic"
Jakob Abrahamsson, CEO of the distribution company Nonstop Entertainment, believes that the proposals – if they become a reality – have the potential to be a real "gamechanger".
The goal is to increase the funds for Swedish film by 200 million. It would be fantastic if it could be achieved, he says, wondering about the government's reactions.
What will be exciting is what the streaming platforms say, but first and foremost what both the Ministry of Culture and the Ministry of Finance say, because a VAT reduction is a reduction in revenue for the treasury.
Unclear about ticket prices
Peter Fornstam, CEO of Svenska Bio, is pleased about the proposal for reduced cinema VAT, but notes that it can still be a "zero-sum game", with the new fee of ten percent that cinema owners will have to pay to the new film fund. He asks to come back to how the proposal will affect ticket prices.
We need to look at the details and what applies to the ten percent fee. If it's intended to apply to all or if there can be certain exemptions, for example for smaller rural cinemas.
Nina Andersson, CEO of Folket hus och parker, also calls for exemptions for small cinemas.
That the streaming services should contribute to financing Swedish film is entirely right and reasonable, but the state also needs to increase its allocations, she says.
TT seeks a comment from Netflix.
