SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

TV4 to Broadcast the Olympic Games with SVT

TV4 will, together with SVT, broadcast the Olympic Games going forward, the channel writes in a press release. The agreement applies to the Olympic Games between 2026-2032.

» Updated: 29 September 2024, 20:12

» Published: 21 August 2024

TV4 to Broadcast the Olympic Games with SVT
Photo: Fredrik Sandberg/TT

It has been known for some time that SVT, via the European Broadcasting Union EBU, has secured the so-called free-TV rights to the Olympic Games from the winter of 2026 – and now it is clear that TV4 has purchased part of the rights and that the channels will broadcast the games together.

This will be the first time ever that TV4 shows the Olympic Games.

"This is a milestone for us. The Olympic Games are a strong addition to our sports portfolio. TV4 gathers Sweden and the Olympic Games are one of the events that interest most Swedes," says Johan Cederqvist, sports director at TV4, in a press release.

According to Aftonbladet, SVT and TV4 have, via free-TV rights, the right to broadcast 200 hours from the Summer Olympic Games and 100 hours from the Winter Olympic Games. Max/Discovery still owns the pay-TV rights.

The agreement between TV4 and SVT extends from the Olympic Games in Milano/Cortina 2026 to the games in Brisbane 2032.

SVT and TV4 have, for a long time, jointly broadcast several major football championships on the men's side.

Corrected: In an earlier version, there was an incorrect formulation about free-TV rights, as well as about Max's rights. Correct is that Max owns the pay-TV rights.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Grant near the top in LPGA finale
1 MIN READ

Grant near the top in LPGA finale

Quick Hero - Arsenal to Quarterfinal
1 MIN READ

Quick Hero - Arsenal to Quarterfinal

Confirmed: Frida Karlsson Competes in the Swedish Premiere
1 MIN READ

Confirmed: Frida Karlsson Competes in the Swedish Premiere

Hammarby's anger after the celebration: "Disgusting"
2 MIN READ

Hammarby's anger after the celebration: "Disgusting"

Frustrated Frölunda fell: "Worst we've done this year"
2 MIN READ

Frustrated Frölunda fell: "Worst we've done this year"

Confirmed: Guardiola Extends with Manchester City
1 MIN READ

Confirmed: Guardiola Extends with Manchester City

Sweden in European Championship final after thriller: "Proud and happy"
1 MIN READ

Sweden in European Championship final after thriller: "Proud and happy"

Blytung comeback for Åberg: "A bit rusty"
2 MIN READ

Blytung comeback for Åberg: "A bit rusty"

Hammarby set a new attendance record: "Love every single one"
3 MIN READ

Hammarby set a new attendance record: "Love every single one"

Referee suspended after Isak-miss
1 MIN READ

Referee suspended after Isak-miss

Super strikers in qualifying – Värnamo equalized late
2 MIN READ

Super strikers in qualifying – Värnamo equalized late

Sjöström's Criticism: "Would Have Been a Worthy Winner"
2 MIN READ

Sjöström's Criticism: "Would Have Been a Worthy Winner"

Tough for Team Edin - misses European Championship semifinal
1 MIN READ

Tough for Team Edin - misses European Championship semifinal

Roberts: Nothing is broken in any case
2 MIN READ

Roberts: Nothing is broken in any case

Rookies get a chance in the World Cup premiere
2 MIN READ

Rookies get a chance in the World Cup premiere

MFF confirms: Dahlin has a cruciate ligament injury
1 MIN READ

MFF confirms: Dahlin has a cruciate ligament injury

Operated on after horror injury – testicle burst
1 MIN READ

Operated on after horror injury – testicle burst

Guide: Everything you need to know ahead of the distance premiere
2 MIN READ

Guide: Everything you need to know ahead of the distance premiere

Haak's Joy: Gets to Defend the Title - in Sweden
1 MIN READ

Haak's Joy: Gets to Defend the Title - in Sweden

Poromaa misses the Swedish premiere
1 MIN READ

Poromaa misses the Swedish premiere