SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

Luxury Giant Signs Giant Deal with Formula 1

» Published: 02 October 2024

Luxury Giant Signs Giant Deal with Formula 1
Photo: Pool Photo/AP

The French luxury concern LVMH with brands such as Louis Vuitton, Fendi and Hennessy has entered into a ten-year sponsorship agreement with Formula 1.

The agreement is estimated to be worth hundreds of millions of dollars and will come into effect next season when Formula 1 celebrates its 75th anniversary.

LVMH will thus become one of the main sponsors of motor sports, along with others such as DHL, Heineken, Pirelli and Qatar Airways.

The luxury company, owned by one of the world's richest people, Bernard Arnault, sponsored the Olympic Games in Paris last summer.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

AIK stays on: "Had so damn much fun"
2 MIN READ

AIK stays on: "Had so damn much fun"

Confirmed: The Duo Leaves IFK Göteborg
1 MIN READ

Confirmed: The Duo Leaves IFK Göteborg

It's clear: The duo leaves IFK Gothenburg
2 MIN READ

It's clear: The duo leaves IFK Gothenburg

Chelsea won the "Maresca derby"
1 MIN READ

Chelsea won the "Maresca derby"

Swedish triumph - star rested
2 MIN READ

Swedish triumph - star rested

Tough for Swenn-Larsson – far behind the leaders
1 MIN READ

Tough for Swenn-Larsson – far behind the leaders

The Star Dominated - Won Big in Bruksvallarna
2 MIN READ

The Star Dominated - Won Big in Bruksvallarna

Anger on Fire - Won Again in Bruksvallarna
1 MIN READ

Anger on Fire - Won Again in Bruksvallarna

Tough European Championship final for Sweden – loss to Switzerland
2 MIN READ

Tough European Championship final for Sweden – loss to Switzerland

After the racism scandal in El Clásico – three arrested
1 MIN READ

After the racism scandal in El Clásico – three arrested

Tough European Championship final for Sweden – loss to Switzerland
2 MIN READ

Tough European Championship final for Sweden – loss to Switzerland

Johaug's strong comeback - major victory in Beitostölen
1 MIN READ

Johaug's strong comeback - major victory in Beitostölen

Assignments: Mellberg takes over St Louis City
1 MIN READ

Assignments: Mellberg takes over St Louis City

Time for F1 show in Las Vegas – the title can be secured
3 MIN READ

Time for F1 show in Las Vegas – the title can be secured

The Netherlands took a historic place in the European Championship final
1 MIN READ

The Netherlands took a historic place in the European Championship final

Double Nylander in Toronto – gets a one-year contract
1 MIN READ

Double Nylander in Toronto – gets a one-year contract

Åberg's Superround - eight under par
2 MIN READ

Åberg's Superround - eight under par

Swedish Super Upset Against the World Champion: "Goosebumps"
2 MIN READ

Swedish Super Upset Against the World Champion: "Goosebumps"

MMA star Conor McGregor found guilty of rape
2 MIN READ

MMA star Conor McGregor found guilty of rape

Tough buildup with daughter: "Tears were streaming"
2 MIN READ

Tough buildup with daughter: "Tears were streaming"