Perfume, luxury goods, and big money are stepping into the football club Paris FC. It is the Arnault family, one of France's richest and owners of the luxury conglomerate LVMH, who are on their way to buying a majority stake of 52 percent in the club.
In the long run, the goal is to match PSG, Paris Saint-Germain, for the top spot in the capital. Currently, Paris FC plays in the league below the top division, but the goal is to first take the step up and then aim for the top.
Sports drink manufacturer Red Bull is intended to come in as a minority owner with 11 percent.
But Antoine Arnault, whose father Bernard leads the LVMH group, said at a press conference in Paris that the club will belong to the family, it will not be shared custody with Red Bull. The drink manufacturer already owns parts of Bundesliga club Leipzig and Austrian Salzburg.
Arnault explained that a lot of money will be invested, but the plan for the club is long-term. He also said that he has already spoken with Jürgen Klopp, formerly of Liverpool and now employed by Red Bull, to get advice on the way.
