11,137 Swedish young people aged 15-24 have participated with unique responses in the Youth Barometer's report on upcoming trends among young people ahead of 2025.
And very many of the responses deal with the same thing:
A longing to take a step back from fast technology.
It's my big takeaway from this survey, that it seems to be an interesting tug-of-war between the analog and the digital, says Johanna Göransson, lifestyle and consumption expert at the Youth Barometer, to TT.
AI assistance
In the report, the concept of "slow tech" is highlighted. It's not about a slow computer or a hacking phone - but about a more conscious way of using technology, a tailored approach that makes time for other important things in life.
In the responses we receive, we identify a number of microtrends that then allow us to see an overarching trend. And in the analysis we do, we see that many are demanding a more balanced approach to the digital, says Göransson.
At the same time as "slow tech" is expected to be in focus, many young people also predict that AI will trend heavily in 2025.
It's not everyone who longs for less digital. We see that many believe that creative creation with the help of AI will be a trend next year, says Göransson.
She continues:
We also see that it can become a trend for young people to take help from AI to get life advice and therapy.
Slow jogging
Besides the digital, "slow running" (running at a slower pace) and religion are also expected to trend among young people in 2025.
The Youth Barometer has also investigated what young people are looking forward to in 2025. Here are some of the most common responses:
The video game "GTA 6"
The movie "A Minecraft Movie"
Season two of the South Korean game show "Squid Game"
The fifth and final season of the series "Stranger Things"
Large concerts (including with Billie Eilish, Kent, and Oasis)
