"White Lotus" Effect: Thai Resorts See Surge in Luxury Bookings

The drama comedy series "The White Lotus" has got the hotel guests to open their wallets. Already after the first episode of the new season, Thai luxury resorts could note a significant increase in revenue.

» Published:

"White Lotus" Effect: Thai Resorts See Surge in Luxury Bookings
Photo: Fabio Lovino/HBO

Share this article

A TV series that involves sex, intrigue, and at least one dead body, and which also portrays luxury resort guests as the absolute worst kind of guests, should not necessarily be a particularly appealing concept for real-life resorts.

Instead, it has been the opposite. At several Thai luxury resorts, guests are spending wildly in an attempt to create their own "White Lotus" moments.

Four days after the premiere, we had three groups checking in and upgrading to three-bedroom suites at the last minute, says JJ Assi, hotel manager at Four Seasons on Koh Samui, where a large part of the third season of "White Lotus" was filmed.

Suites starting at $10,000, equivalent to over 100,000 Swedish kronor, per night, including a private pool and butler.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

SD Politician Seeks to Cancel Play About Palestinian Activist in Malmö

SD Politician Seeks to Cancel Play About Palestinian Activist in Malmö

Ireland Threatens Eurovision Boycott Over Israel's Participation

Ireland Threatens Eurovision Boycott Over Israel's Participation

Radio Listening Hits Record Low as Podcasts and Streaming Rise

Radio Listening Hits Record Low as Podcasts and Streaming Rise

Bad Bunny Skips USA Tour Over Immigration Raid Concerns

Bad Bunny Skips USA Tour Over Immigration Raid Concerns

Sverker Olofsson Criticizes Celebrity Focus in SVT's "Det sitter i väggarna"

Sverker Olofsson Criticizes Celebrity Focus in SVT's "Det sitter i väggarna"

Stockholm Nightclub Trädgården Secures Two-Year Operation Extension

Stockholm Nightclub Trädgården Secures Two-Year Operation Extension

Football Manager Returns with FM 26 Launching November 4

Football Manager Returns with FM 26 Launching November 4

Ken Ring and Simon Superti Debut in SVT Drama The Defenders

Ken Ring and Simon Superti Debut in SVT Drama The Defenders

Banksy Mural Removed from Historic London Wall

Banksy Mural Removed from Historic London Wall

Jerry Seinfeld Compares Palestinian Movement to Ku Klux Klan

Jerry Seinfeld Compares Palestinian Movement to Ku Klux Klan

Downton Abbey's Hugh Bonneville on Ending the Series Now

Downton Abbey's Hugh Bonneville on Ending the Series Now

Holocaust Museum Finds Permanent Home in Stockholm's Customs House

Holocaust Museum Finds Permanent Home in Stockholm's Customs House

Uncle Fester Spinoff Series in Development at Netflix and Amazon Studios

Uncle Fester Spinoff Series in Development at Netflix and Amazon Studios

The Weeknd Adds Third Stockholm Concert to 2024 Tour

The Weeknd Adds Third Stockholm Concert to 2024 Tour

Albin Lee Meldau Releases Song on Gaza Conflict and Genocide

Albin Lee Meldau Releases Song on Gaza Conflict and Genocide

System of a Down Announces 2024 Sweden Concert with Queens of the Stone Age

System of a Down Announces 2024 Sweden Concert with Queens of the Stone Age

Håkan Nesser Appeals Prison Sentence to Supreme Court Again

Håkan Nesser Appeals Prison Sentence to Supreme Court Again

Viking Ship Oseberg to Move to New Oslo Museum for Half a Billion Kronor

Viking Ship Oseberg to Move to New Oslo Museum for Half a Billion Kronor

Kathrine Nedrejord Wins Per Olov Enquist Prize for "Sameproblemet"

Kathrine Nedrejord Wins Per Olov Enquist Prize for "Sameproblemet"

Anna Wintour Calls "The Devil Wears Prada" a Fair Portrayal

Anna Wintour Calls "The Devil Wears Prada" a Fair Portrayal