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"White Lotus" Effect: Thai Resorts See Surge in Luxury Bookings

The drama comedy series "The White Lotus" has got the hotel guests to open their wallets. Already after the first episode of the new season, Thai luxury resorts could note a significant increase in revenue.

» Published: March 04 2025 at 04:26

"White Lotus" Effect: Thai Resorts See Surge in Luxury Bookings
Photo: Fabio Lovino/HBO

A TV series that involves sex, intrigue, and at least one dead body, and which also portrays luxury resort guests as the absolute worst kind of guests, should not necessarily be a particularly appealing concept for real-life resorts.

Instead, it has been the opposite. At several Thai luxury resorts, guests are spending wildly in an attempt to create their own "White Lotus" moments.

Four days after the premiere, we had three groups checking in and upgrading to three-bedroom suites at the last minute, says JJ Assi, hotel manager at Four Seasons on Koh Samui, where a large part of the third season of "White Lotus" was filmed.

Suites starting at $10,000, equivalent to over 100,000 Swedish kronor, per night, including a private pool and butler.

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By TTThis article has been altered and translated by Sweden Herald
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