The Grey Goose on Gotland, which has become nationally known thanks to "So Much Better", has been put up for sale. The hotel has been the filming location for the TV series on TV4 since 2010.
Owners Cecilia and Björn Westerholm, who took over The Grey Goose in 2020, state in a press release that the hotel, in addition to accommodating hotel guests, is now also Gotland's largest concert venue.
Among this year's participants in TV4's entertainment program are Seinabo Sey, Arja Saijonmaa, and Peo Thyrén from Noice.