The Democrat's tactic: Make Swift-inspired armbands

1,000 friendship bracelets inspired by Taylor Swift - that's Kelly Jacobs' strategy to get more young women to vote in the presidential election.

» Published:

The Democrat's tactic: Make Swift-inspired armbands
Photo: Erin Hooley/AP/TT

Share this article

Kelly Jacobs is an active member of the Democrats in the state of Mississippi in the USA. On the armbands, which she distributes during the party's convention this week, it says "Swifty voter" and "Kamala".

I paid for them, I made them, and now we can go to young, white women and ask if they are Taylor Swift fans, says Jacobs to LA Times.

Then I ask if they want a Swift-inspired voting armband and ask them to vote in the election. It's a campaign strategy that works well.

Making and exchanging friendship armbands with each other before concerts is a tradition among Swift fans. According to Jacobs, the target group for the campaign is young, white women, since they tend to vote for the Republicans in the state.

The convention is important because people will look for people who look like them. Through my collections of Swift clothes and Kamala clothes, I'm trying to get young people to register to vote, she says.

Taylor Swift herself has not expressed her support for either Kamala Harris or Donald Trump yet. Ahead of the 2020 election, she came out and supported the Democrats and Joe Biden.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

Record Number of Songs Submitted to Melodifestivalen 2026

Record Number of Songs Submitted to Melodifestivalen 2026

Netherlands Joins Eurovision Boycott Threat Over Israel's Participation

Netherlands Joins Eurovision Boycott Threat Over Israel's Participation

SVT's The Game: Swedish Celebrities Face Intense Drama in New Show

SVT's The Game: Swedish Celebrities Face Intense Drama in New Show

Swedish Actor Per Mattsson Passes Away at 77

Swedish Actor Per Mattsson Passes Away at 77

Suede Announces Two Sweden Concerts Next Year

Suede Announces Two Sweden Concerts Next Year

Munich Philharmonic Concert in Belgium Canceled Over Conductor's Views

Munich Philharmonic Concert in Belgium Canceled Over Conductor's Views

TV4 Play Streams Malin Åkerman's Hit Series The Hunting Wives

TV4 Play Streams Malin Åkerman's Hit Series The Hunting Wives

Karin Wiklund and Annica Styrke Win Birgit Cullberg Scholarship

Karin Wiklund and Annica Styrke Win Birgit Cullberg Scholarship

Dexter Returns as a Taxi Driver in New York in New Series

Dexter Returns as a Taxi Driver in New York in New Series

Sweden's Museums See 2% Rise in Summer Visitors

Sweden's Museums See 2% Rise in Summer Visitors

Former Miss Dirt Reveals Her Real Name as Felicia

Former Miss Dirt Reveals Her Real Name as Felicia

Doktor Glas Novel Transformed into Modern Swedish Thriller Film

Doktor Glas Novel Transformed into Modern Swedish Thriller Film

Takida's Robert Pettersson Launches Solo Career with Secret Album

Takida's Robert Pettersson Launches Solo Career with Secret Album

Big Little Lies Season 3 Confirmed with New Writer

Big Little Lies Season 3 Confirmed with New Writer

SD Politician Seeks to Cancel Play About Palestinian Activist in Malmö

SD Politician Seeks to Cancel Play About Palestinian Activist in Malmö

Ireland Threatens Eurovision Boycott Over Israel's Participation

Ireland Threatens Eurovision Boycott Over Israel's Participation

Radio Listening Hits Record Low as Podcasts and Streaming Rise

Radio Listening Hits Record Low as Podcasts and Streaming Rise

Bad Bunny Skips USA Tour Over Immigration Raid Concerns

Bad Bunny Skips USA Tour Over Immigration Raid Concerns

Sverker Olofsson Criticizes Celebrity Focus in SVT's "Det sitter i väggarna"

Sverker Olofsson Criticizes Celebrity Focus in SVT's "Det sitter i väggarna"

Stockholm Nightclub Trädgården Secures Two-Year Operation Extension

Stockholm Nightclub Trädgården Secures Two-Year Operation Extension