Sweden Democrats' Media Attack Backfires in Historic EU Election Setback

The Sweden Democrats' confidence was damaged by the party's attack on the media during the EU election campaign, according to conclusions in the Sweden Democrats' election analysis, which SVT News has taken part of.

» Published: March 03 2025

Sweden Democrats' Media Attack Backfires in Historic EU Election Setback
Photo: Lars Schröder/TT

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For the first time ever, the party backed down in an election. The election result is described as a "historic setback" in the analysis. They also do not believe that the attacks on the media got people to vote for them in the EU election.

The attacks were carried out after TV4's Kalla Fakta's scrutiny of the party, which showed that the Sweden Democrats run secret accounts on social media. In a speech, party leader Jimmie Åkesson called the scrutiny a "domestic influence operation from the collective left-liberal establishment".

In the analysis, the party writes that "available data shows that the attempts to increase the conflict level against TV4 had no effect whatsoever". Furthermore, it is written that the party "made an incorrect assessment" regarding media criticism. It is also said to have had negative consequences for the party and the confidence in "individual representatives" was damaged.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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