Struggling Company's Move: Pay with Cryptocurrency

Crisis-stricken French gaming giant Ubisoft is urging customers to buy in-game content using cryptocurrency in a new game.

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Struggling Company's Move: Pay with Cryptocurrency
Photo: Ubisoft

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"Champions tactics: Grimoria chronicles" is free to download, but to get anything out of the game, users are encouraged to buy different heroes. Since the game is linked to blockchain technology, specifically Oasys, purchases are made via a digital wallet – in other words, cryptocurrency.

The concept of "pay to win" games, where users pump in real money for advantages in the game, is generally considered foul in the industry. Despite this, the segment is large. Using blockchain technology and cryptocurrencies in this context is, however, unusual, especially among larger, established companies.

In a comment to the gaming site IGN, Ubisoft says that the goal is to "explore new ways of playing" and that they want to "increase the value for players" through "ownership".

Ubisoft has had a tough economic year after several titles, including Swedish-developed "Star Wars Outlaws", did not reach the expected heights. Since the turn of the year, the stock value has plummeted by more than 40 percent.

The company's quarterly report is expected on Wednesday.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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