SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

Storm of Criticism Against Commuting Starbucks CEO

He gets an annual salary of 1.6 million dollars, a one-time bonus of 10 million and opportunities for an additional 100 million. Starbucks' new CEO is now also being criticized for commuting to work with the company's private jet.

» Published: 22 August 2024

Storm of Criticism Against Commuting Starbucks CEO
Photo: Mark Lennihan/AP/TT

Starbucks new CEO Brian Niccol has once again ended up in hot water due to his lavish employment contract. Previously, Niccol's enormous salary and compensation package have been highlighted.

It is now revealed that he is also allowed to use the company's private jet to commute to work in Seattle from his home in California – approximately 160 miles.

The comments on social media are not merciful. "Hope we won't see too many new sustainability- and climate-related ads from Starbucks", writes a user on X.

It leaves a sour aftertaste that he can take a private jet to commute from California to Seattle, says Dan Coatsworth, investment analyst for AJ Bell.

He tells BBC that the daily commute by air not only harms the environment but also sends bad signals to employees and customers.

A leader must be at the heart of the company, not sit on the beach and enjoy the perks.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Took a tough stance on crypto companies - resigns
1 MIN READ

Took a tough stance on crypto companies - resigns

Ingvar Carlsson on PG: "A very loyal friend"
2 MIN READ

Ingvar Carlsson on PG: "A very loyal friend"

No Wage Guarantee in American Process
1 MIN READ

No Wage Guarantee in American Process

He became "PG" to the entire Swedish people
3 MIN READ

He became "PG" to the entire Swedish people

PG Gyllenhammar has died: "meant a lot"
1 MIN READ

PG Gyllenhammar has died: "meant a lot"

Unstable US stock market ends on a plus
1 MIN READ

Unstable US stock market ends on a plus

Temu's owner shows its hand
1 MIN READ

Temu's owner shows its hand

Nvidia rises in pre-trading on Wall Street
1 MIN READ

Nvidia rises in pre-trading on Wall Street

Reconstruction in the USA to save Northvolt
3 MIN READ

Reconstruction in the USA to save Northvolt

Northvolt: Negotiations are still ongoing
3 MIN READ

Northvolt: Negotiations are still ongoing

Higher Compensation for Job Interviews in Another Location
1 MIN READ

Higher Compensation for Job Interviews in Another Location

Vehicle Giant Warns of Challenges in 2025
1 MIN READ

Vehicle Giant Warns of Challenges in 2025

Unchanged interest rate in Turkey
1 MIN READ

Unchanged interest rate in Turkey

Trump anxiety in the EU over US tariffs
3 MIN READ

Trump anxiety in the EU over US tariffs

Weak demand for scrapping premium
1 MIN READ

Weak demand for scrapping premium

E-fuel company takes in half a billion
1 MIN READ

E-fuel company takes in half a billion

New Report Boost for AI Giant Nvidia's Share
2 MIN READ

New Report Boost for AI Giant Nvidia's Share

Stockholm Stock Exchange Turned Upwards
1 MIN READ

Stockholm Stock Exchange Turned Upwards

Bitcoin closer to the dream limit
1 MIN READ

Bitcoin closer to the dream limit

Higher fee to stop burning of plastic
2 MIN READ

Higher fee to stop burning of plastic