It's about a kind of reverse quiz show where the participants, twelve celebrities, are tested in basic knowledge and compete to avoid the title "Norway's Dumbest".
Each episode ends with the smartest one getting to go home and the others receiving the message that they "unfortunately move on". During the Norwegian premiere season, the episodes had an average of over one million viewers.
It's a very understandable entertainment concept, says Jørgen Høst, general manager at Montreux Film & Television, who is behind the program idea, to NTB.
The Swedish version starts recording in April and premieres in August.
