Lundh: "Möllerberg has been tone-deaf to the criticism"

Too fast and too hard. That's what Olof Lundh, editor-in-chief of TV4's Football Channel, says about the transformation work within Swedish football that has now led to the dismissal of General Secretary Anders Möllerberg.

» Published: January 20 2025

Lundh: "Möllerberg has been tone-deaf to the criticism"
Photo: Fredrik Sandberg/TT

The Swedish Football Association's Secretary General Andrea Möllerberg gets fired.

It's incredible that she hasn't been Secretary General for more than 15 months, says Olof Lundh and continues:

The warning signals have been there all the time.

Got stuck

Möllerberg, as the highest-ranking official in the association, has been responsible for driving through a change process within the organization. That, Lundh believes, has been done both too quickly and too harshly.

People have got stuck. And she has been completely tone-deaf to the criticism. And she's not alone in this, he says.

An employee survey at the Football Association has shown great dissatisfaction with the leadership and the change process.

In the end, the association's board realized that we can't handle personnel like this, says Lundh.

Popular movement

Several investigations have been conducted on the dissatisfaction within the association with the leadership, including by Fotbollskanalen. Even the association's chairman Fredrik Reinfeldt has received criticism lately for lack of leadership.

He has pointed out the direction for change and he has backed Andrea Möllerberg. They have basically always pushed away and said that "the change journey is set". And it did, obviously, until now. Because they realized it didn't work. They should have understood that a long time ago, says Lundh and continues:

Andrea Möllerberg and Fredrik Reinfeldt haven't really grasped what the Football Association is. That it's a popular movement.

The future

Lundh describes the situation in Swedish football as "extreme".

Sitting chairman Fredrik Reinfeldt is challenged in an election by Svensk elitfotboll's chairman Simon Åström. Both sit on the board and have now been involved in the decision to fire Andrea Möllerberg.

Swedish football has never been in this situation before.

Tags

TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Tennis Star Daria Kasatkina to
1 MIN READ

Tennis Star Daria Kasatkina to Compete Under Australian Flag

Brazil Parts Ways with Coach
1 MIN READ

Brazil Parts Ways with Coach Dorival Júnior After Argentina Defeat

Pontus Andreasson Leads Luleå to
3 MIN READ

Pontus Andreasson Leads Luleå to Semifinals with Overtime Win

Swedish Ice Dance Duo Falls
1 MIN READ

Swedish Ice Dance Duo Falls Short of World Championship Final

Sweden Dominates Finland 8-3 in
1 MIN READ

Sweden Dominates Finland 8-3 in Bandy World Championship Preview

Brynäs Triumphs Over Malmö 3-2
2 MIN READ

Brynäs Triumphs Over Malmö 3-2 Without Captain Larsson

Genre image
1 MIN READ

IFK Göteborg Mourns Passing of Club Legend Nils "Tidan" Johansson

Usyk Eyes Boxing Return to
1 MIN READ

Usyk Eyes Boxing Return to Support Ukraine and Reclaim Title

Swedish Duo Hellvig and Åhman
2 MIN READ

Swedish Duo Hellvig and Åhman Shine in Beach Volleyball World Championship

Bayern Munich Considers Legal Action
1 MIN READ

Bayern Munich Considers Legal Action Against Canada Over Davies Injury

SHL Schedules Urgent Meeting Over
1 MIN READ

SHL Schedules Urgent Meeting Over Referee Criticism in Playoffs

Swedish Top League to Implement
1 MIN READ

Swedish Top League to Implement Personal Tickets to Curb Hooliganism

Allsvenskan Kicks Off: What to
3 MIN READ

Allsvenskan Kicks Off: What to Expect in the Premiere Round

Swedish F1 Prospect Dino Beganovic
2 MIN READ

Swedish F1 Prospect Dino Beganovic Joins Hamilton in Bahrain Practice

Dani Alves Cleared of Rape
1 MIN READ

Dani Alves Cleared of Rape Charge Due to Insufficient Evidence

Carlo Ancelotti Faces Trial for
2 MIN READ

Carlo Ancelotti Faces Trial for Tax Fraud in Spain

Swedish Footballers Flee Bangkok Quake:
2 MIN READ

Swedish Footballers Flee Bangkok Quake: A Harrowing Escape

Samuelsson Withdraws from Swedish Championship
1 MIN READ

Samuelsson Withdraws from Swedish Championship Due to Sore Throat

Finnvedsvallen Cleared for IFK Värnamo's
1 MIN READ

Finnvedsvallen Cleared for IFK Värnamo's Allsvenskan Opener

German Ski Jumper Philipp Raimund
1 MIN READ

German Ski Jumper Philipp Raimund Skips Planica Due to Fear of Heights

Färjestad's Viktor Lodin Suspended, to
1 MIN READ

Färjestad's Viktor Lodin Suspended, to Miss Key Quarterfinal Match

Nylander Sets New Personal Best,
1 MIN READ

Nylander Sets New Personal Best, Eyes Loob's Swedish Goal Record

Hedman Shines as Tampa Bay
1 MIN READ

Hedman Shines as Tampa Bay Dominates Utah with 8-0 Victory

Maradona's Agonizing Final Hours Highlighted
1 MIN READ

Maradona's Agonizing Final Hours Highlighted in Trial Testimony

Djokovic Advances to Miami Semifinals,
1 MIN READ

Djokovic Advances to Miami Semifinals, Sets New Masters Record

Färjestad Faces Quarterfinal Exit After
2 MIN READ

Färjestad Faces Quarterfinal Exit After Controversial Loss to Skellefteå

AIK Forces Decisive Game 7
2 MIN READ

AIK Forces Decisive Game 7 Against Björklöven in Hockey Allsvenskan

Björn Scores as Chelsea Overcomes
2 MIN READ

Björn Scores as Chelsea Overcomes Man City to Reach Champions League Semis

Shiffrin Clinches 101st World Cup
2 MIN READ

Shiffrin Clinches 101st World Cup Win as Swedes Struggle in Sun Valley

Nordebäck Secures Spot in World
1 MIN READ

Nordebäck Secures Spot in World Championship Final in Boston

Sweden Dominates Finland 13-1 to
1 MIN READ

Sweden Dominates Finland 13-1 to Reach Bandy World Championship Final

Hockey Legend Magnus Johansson Returns
1 MIN READ

Hockey Legend Magnus Johansson Returns to Linköping as Assistant Coach

Kinhult Ties for Lead at
1 MIN READ

Kinhult Ties for Lead at Indian Open on DP World Tour

Swedish Equestrian Federation Supports Falsterbo's
2 MIN READ

Swedish Equestrian Federation Supports Falsterbo's Decision to End Partnership

Sweden Faces Tough Group in
2 MIN READ

Sweden Faces Tough Group in European Basketball Championship

Malmö FF Eyes Third Straight
3 MIN READ

Malmö FF Eyes Third Straight Title as Christiansen Returns Strong

Philadelphia Flyers Part Ways with
1 MIN READ

Philadelphia Flyers Part Ways with Coach Tortorella After Struggles

Falsterbo Horse Show Ends Al
2 MIN READ

Falsterbo Horse Show Ends Al Shira'aa Partnership After Threats

Russian Skier Loses Sochi Medals
1 MIN READ

Russian Skier Loses Sochi Medals for Doping, Modin Moves Up

Norwegian Ski Jumper Disqualified Over
1 MIN READ

Norwegian Ski Jumper Disqualified Over Suit Size at World Cup Finals