The Swedish Football Association's Secretary General Andrea Möllerberg gets fired.
It's incredible that she hasn't been Secretary General for more than 15 months, says Olof Lundh and continues:
The warning signals have been there all the time.
Got stuck
Möllerberg, as the highest-ranking official in the association, has been responsible for driving through a change process within the organization. That, Lundh believes, has been done both too quickly and too harshly.
People have got stuck. And she has been completely tone-deaf to the criticism. And she's not alone in this, he says.
An employee survey at the Football Association has shown great dissatisfaction with the leadership and the change process.
In the end, the association's board realized that we can't handle personnel like this, says Lundh.
Popular movement
Several investigations have been conducted on the dissatisfaction within the association with the leadership, including by Fotbollskanalen. Even the association's chairman Fredrik Reinfeldt has received criticism lately for lack of leadership.
He has pointed out the direction for change and he has backed Andrea Möllerberg. They have basically always pushed away and said that "the change journey is set". And it did, obviously, until now. Because they realized it didn't work. They should have understood that a long time ago, says Lundh and continues:
Andrea Möllerberg and Fredrik Reinfeldt haven't really grasped what the Football Association is. That it's a popular movement.
The future
Lundh describes the situation in Swedish football as "extreme".
Sitting chairman Fredrik Reinfeldt is challenged in an election by Svensk elitfotboll's chairman Simon Åström. Both sit on the board and have now been involved in the decision to fire Andrea Möllerberg.
Swedish football has never been in this situation before.
