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Andrea Möllerberg

Simon Åström Steps In as New Swedish Football Association Chairman

Now it's settled and clear. Simon Åström has been elected as the new chairman of the Swedish Football Association – after outgoing Fredrik Reinfeldt.
Simon Åström Steps In as New Swedish Football Association Chairman

VAR and Saudi Arabia – the questions that brought down Reinfeldt

The criticism of the work environment at the association, the controversial VAR statement, and the support for Saudi Arabia's World Championship bid. Here are the schisms that brought down Fredrik Reinfeldt, who has announced that he will not stand for re-election in the presidential election of the Swedish Football Association.
VAR and Saudi Arabia – the questions that brought down Reinfeldt

Reinfeldt declines - jumps off the chairmanship election

Fredrik Reinfeldt is rejected for re-election to the chairmanship in the Swedish Football Association. The electoral committee instead proposes that SEF chairman Simon Åström becomes the new chairman.
Reinfeldt declines - jumps off the chairmanship election

The Football Manager was Recorded – Without Knowing About It

The Secretary-General Andrea Möllerberg was fired from the Swedish Football Association, after being criticized for her leadership. During several conversations with her employees, she was recorded without knowing about it.
The Football Manager was Recorded – Without Knowing About It

Sparkling football chief: "I feel proud"

Andrea Möllerberg was fired as Secretary-General of the Swedish Football Association. Something she saw coming.
Sparkling football chief: "I feel proud"

Seger's proposal as new federation top: Lotta Schelin

Sweden's most capped football player launches a former teammate as a future general secretary of the football association. Caroline Seger promotes Lotta Schelin.
Seger's proposal as new federation top: Lotta Schelin

Temporary Replacement: "Doing this out of loyalty"

Out with Andrea Möllerberg. In with Tobias Tibell.
Temporary Replacement: "Doing this out of loyalty"

Lundh: "Möllerberg has been tone-deaf to the criticism"

Too fast and too hard. That's what Olof Lundh, editor-in-chief of TV4's Football Channel, says about the transformation work within Swedish football that has now led to the dismissal of General Secretary Anders Möllerberg.
Lundh: "Möllerberg has been tone-deaf to the criticism"

Andrea Möllerberg gets fired: "Trust is exhausted"

The Swedish Football Association's Secretary General Andrea Möllerberg is fired. According to the association's board, "the trust is exhausted".
Andrea Möllerberg gets fired: "Trust is exhausted"

Rytting Kaneryd receives the Diamond Ball: "A whole new level"

Better than ever – and best in Sweden. Johanna Rytting Kaneryd is awarded the Diamond Ball for the first time.
Rytting Kaneryd receives the Diamond Ball: "A whole new level"

From fiasco to confidence in the future – but nothing has been won yet

The bottom was reached in Baku. It couldn't get any worse and a "Resign all"-mood prevailed.
From fiasco to confidence in the future – but nothing has been won yet

Investigated: Cup Finals at Strawberry Arena

Strawberry arena can become a permanent venue for the finals of the Swedish Cup. The Football Association is investigating the matter.
Investigated: Cup Finals at Strawberry Arena

Olsson directs harsh criticism at the association leadership

The criticism from employees against the Swedish Football Association as an employer has received significant attention. Now, among others, Lars-Christer Olsson is delivering a harsh criticism against the federation's leadership.
Olsson directs harsh criticism at the association leadership

SvFF chief on criticism: "We take everything to heart"

A storm is brewing in the Swedish Football Association following the newspaper Offside's scrutiny, where current and former employees are directing harsh criticism towards the work environment and the association's leadership. We take all criticism to heart, says Secretary General Andrea Möllerberg.
SvFF chief on criticism: "We take everything to heart"

Källström after the investigation: "No one is perfect"

The Swedish Football Association has received criticism since the introduction of new leadership - in the form of Fredrik Reinfeldt, Andrea Möllerberg, and Kim Källström. Now Källström responds.
Källström after the investigation: "No one is perfect"
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