The Prepping Style Takes Over Festival Fashion

How do you cope with long festival days in the era of bag bans? According to fashion expert Emily Dahl, the answer is: GW-vest, carabiner hooks and functional cargo pants. Glamping is out and prepping is in, she states.

» Updated: September 18 2024

» Published: August 07 2024

The Prepping Style Takes Over Festival Fashion
Photo: Maja Suslin/TT

The weather at last year's Way Out West was a challenge even for the prepared. During the headlining act Håkan Hellström's record-breaking performance, the sky opened up with a force that penetrated rain jackets.

The 2024 edition offers something more to consider for those who want to counter the weather gods' plans: the police's ban on bags. No bag-like objects - not even empty ones - are allowed. However, the police approve of cloth bags purchased within the area.

We have fully complied with their regulations, this is not something we have chosen ourselves. I understand if it can be perceived as illogical, which we also notice in our social media, says Filip Hiltmann at the organizer Luger.

Boots - the new bag

In connection with the new rules, festival fashion has changed - but fashion expert Emily Dahl also sees a larger trend beyond the ban. Visitors are leaving the stripped-down Coachella aesthetic and showing off in VIP areas, opting for functionality and actually going to listen to the music.

This is a result of the 2000s being back in style and a whole new generation discovering the fashion and music that was trend-setting during the 90s and 00s, when festivals were really big, she says.

Certain new clothing tricks are, however, directly linked to the absence of bags. During Taylor Swift's Sweden performances, visitors used cowboy boots and biker boots to store items.

There, you can stash band-aids, pain relievers, and electrolyte drinks. In a viral video from The Eras Tour, two American girls had a collapsible hairbrush - there was such extreme "loot" in those boot shafts, says Emily Dahl.

"Heading for a new audience record"

The cargo pants with many pockets have become a popular garment, often paired with carabiner hooks. The Leif GW Persson-inspired hunting vest is a hit, as are football jerseys that protect against sun and heat. Social media users are teaching each other how to tie headscarves and shawls to increase storage possibilities.

Working with the weather and not against it is the key to a successful Way Out West. You should plan your outfit around your rubber boots and rain jacket rather than the other way around, says Emily Dahl.

The bag ban, however, does not seem to deter the festival enthusiasts. According to Luger, tickets have sold better now compared to the same time last year.

We cannot disclose any numbers, but we are heading for a new audience record for the third year in a row, says Filip Hiltmann.

Way Out West takes place in Slottsskogen, Gothenburg, on August 8-10. Among the headliners are Fred Again, PJ Harvey, Pulp, and Benjamin Ingrosso.

The festival is characterized by the police's bag ban - no bag-like objects are allowed on the premises. However, there will be lockers available for rent on site. Sanitary products, sunscreen, and soap will be distributed for free on the premises.

Tags

TTT
By TTThis article has been altered and translated by Sweden Herald

More news

Henrik Dorsin Honored with Prestigious
1 MIN READ

Henrik Dorsin Honored with Prestigious Swedish Culture Prize

Tommy Myllymäki and Rickard Olsson
2 MIN READ

Tommy Myllymäki and Rickard Olsson Exit Let's Dance in Live Show

New Miss Snusk Debuts Promising
1 MIN READ

New Miss Snusk Debuts Promising to Engage Fans

Reporter Cut from Viola Davis
2 MIN READ

Reporter Cut from Viola Davis Interview Over Politics Question

Netflix Con Artist Mom Faces
1 MIN READ

Netflix Con Artist Mom Faces Fraud Charges in Singapore

Naval Academy Removes Hundreds of
1 MIN READ

Naval Academy Removes Hundreds of Books on Diversity and Justice

Amadou Bagayoko of Amadou &
2 MIN READ

Amadou Bagayoko of Amadou & Mariam Dies at 70

World Champion Kajsa Bergqvist Unmasked
2 MIN READ

World Champion Kajsa Bergqvist Unmasked on Masked Singer Sweden

Police Halt Yasin's Planned Arena
1 MIN READ

Police Halt Yasin's Planned Arena Concert Over Safety Concerns

Sean Diddy Combs Faces Five
1 MIN READ

Sean Diddy Combs Faces Five New Charges Including Sex Trafficking

Russell Brand Faces Rape and
1 MIN READ

Russell Brand Faces Rape and Sexual Assault Charges in London

Sabrina Carpenter's Stockholm Show Divides
2 MIN READ

Sabrina Carpenter's Stockholm Show Divides Critics

Emma Holten Wins Sara Danius
1 MIN READ

Emma Holten Wins Sara Danius Prize for Essay on Unpaid Work

Legal Hurdles Delay Miss Snusk's
2 MIN READ

Legal Hurdles Delay Miss Snusk's Transition to New Artist

Anders Hansen Explores AI's Impact
3 MIN READ

Anders Hansen Explores AI's Impact on Society in New SVT Series

Mavis Staples to Perform at
1 MIN READ

Mavis Staples to Perform at Way Out West Festival in Gothenburg

Girls of Sthlm: Influencers Seek
2 MIN READ

Girls of Sthlm: Influencers Seek Respect Beyond Glamour

The Traitors Wins Program of
1 MIN READ

The Traitors Wins Program of the Year at Sweden's Riagalan Awards

Swedish Authors Call on Culture
1 MIN READ

Swedish Authors Call on Culture Minister to Address Meta's AI Use

Uppsala Pavilion Wins Prestigious Kasper
1 MIN READ

Uppsala Pavilion Wins Prestigious Kasper Salin Architecture Prize

Muse Delays Istanbul Concert to
1 MIN READ

Muse Delays Istanbul Concert to 2026 Over Organizer Concerns

Michel Houellebecq Debuts Concert at
1 MIN READ

Michel Houellebecq Debuts Concert at Danish Literature Festival

Bruce Springsteen Unveils Seven Lost
1 MIN READ

Bruce Springsteen Unveils Seven Lost Albums in New Box Set

Royal Library to Create National
1 MIN READ

Royal Library to Create National Digital Book Lending Standard

Drake Gains Access to Key
1 MIN READ

Drake Gains Access to Key Documents in Kendrick Lamar Legal Battle

Italian Director Nanni Moretti Stable
1 MIN READ

Italian Director Nanni Moretti Stable After Heart Attack in Rome

Genre image
1 MIN READ

Lena From Appointed Permanent Secretary at Academy of Fine Arts

Ralph Fiennes Steps into Opera
1 MIN READ

Ralph Fiennes Steps into Opera Directing with Eugene Onegin in Paris

Christina Nilsson Shines as Aida
1 MIN READ

Christina Nilsson Shines as Aida at Birgit Nilsson Days in Båstad

Hilma af Klint Foundation Board
1 MIN READ

Hilma af Klint Foundation Board Stays Intact Pending Court Decision

Love is Blind Reunion: Swedish
2 MIN READ

Love is Blind Reunion: Swedish Couples Share Joyful Updates

Incurably Ill Woman's Journey to
3 MIN READ

Incurably Ill Woman's Journey to Fulfill Her Desires Becomes TV Series

Swedish Radio Journalist Åke Pettersson
1 MIN READ

Swedish Radio Journalist Åke Pettersson Passes Away at 77

Medea's Children Returns to Stockholm
1 MIN READ

Medea's Children Returns to Stockholm Stage 50 Years Later

Swedish Violinist Johan Dalene Awarded
1 MIN READ

Swedish Violinist Johan Dalene Awarded Alfvén Society Scholarship

Genre image
1 MIN READ

60s Hitmaker Johnny Tillotson Dies at 84

Culture Minister Unfamiliar with Noted
1 MIN READ

Culture Minister Unfamiliar with Noted Directors Nolan and Widerberg

Swedish Artist Lap-See Lam Wins
1 MIN READ

Swedish Artist Lap-See Lam Wins Prestigious Norwegian Art Prize

Dick Bengtsson's Art Challenges Perceptions
3 MIN READ

Dick Bengtsson's Art Challenges Perceptions at Stockholm Exhibit

Hollywood Remembers Val Kilmer: Tributes
2 MIN READ

Hollywood Remembers Val Kilmer: Tributes Pour in for the Iconic Actor