Facial recognition is a controversial technology that has been used by both tech companies and authorities and states around the world for several years – for both surveillance and security purposes. The technology has, in various ways, also been present in some of the most popular apps over the years.
Now, Meta (Facebook and Instagram) wants to use facial recognition to "combat scams", the company writes in a blog post on its website. The changes were originally presented in October but are now being introduced in the EU, the UK, and South Korea.
Part of the changes is that public figures will be able to get help from facial recognition to avoid being used in so-called celebrity scams. Meta thus wants to use the technology in the background to remove fake ads and the like where a celebrity "advertises" a product.
The second part of Meta's changes is more public. By recording a short video of your face, you can verify that you are who you are and protect against someone else accessing your account.
Meta says it has collaborated with "authorities" in the field in connection with the introduction of the changes. It is also noted that the changes can be opted out of.
