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Increase in Theatre Audience - "Need More Seats"

The theater year 2024 was successful in terms of visitors for several of Sweden's city theaters.

» Published: February 25 2025 at 10:01

Increase in Theatre Audience - "Need More Seats"
Photo: Sören Vilks

According to "Kulturnytt" on Swedish Radio, the institutions' audience figures increased.

The radio's survey shows that Uppsala City Theatre broke an audience record with nearly 90,000 sold tickets – a record that will likely be hard to top in the future.

We need more seats in the auditorium, says theatre manager Rikard Lekander.

Borås City Theatre increased its audience by 31 per cent and Göteborg City Theatre by 25 per cent in 2024. In both cases, one believes that the theatres' choice of repertoire has led to increased ticket sales.

However, Ulrika Sonn, marketing manager at Göteborg City Theatre, also thinks that the figures reflect lingering effects of the pandemic.

Children's theatre and music, and some other art forms recovered quickly, while spoken theatre took its time.

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TTT
By TTThis article has been altered and translated by Sweden Herald
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