Households shop more – but not ecologically

The daily goods trade recovered slightly last year and grew by 4.1 percent, according to the Swedish Daily Goods Trade's Daily Goods Index.

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Households shop more – but not ecologically
Photo: Henrik Montgomery/TT

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"Despite 2024 being marked by economic uncertainty, there are signs of a certain recovery to be expected", says Karin Brynell, CEO of Svensk Dagligvaruhandel, in a press release.

She points out that food inflation has decreased and stabilized, but that the price level is still significantly higher than a few years ago.

The sale of organic products continues to decline, a trend that has persisted for several years. What sold best among the organic products were eggs.

"One explanation may be that consumers have chosen Swedish products to a greater extent, but also that price has been prioritized, which has led to organic products being somewhat excluded from the shopping cart", says Karin Brynell.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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