Home HomeSwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

Ad backlash in May – but positive trend

Media investments fell to 1.2 billion kronor in May, down 12.4 per cent compared to the same month last year, according to the industry organisation Sweden's Media Agencies. But fewer invoicing days are looming and the trend is pointing upwards.

» Updated: 16 July 2024, 15:07

» Published: 11 June 2024

Ad backlash in May – but positive trend
Photo: Johan Nilsson/TT

Media investments fell to 1.2 billion kronor in May, down 12.4 per cent compared to the same month last year, according to the industry organisation Sweden's Media Agencies.

However, fewer billing days are haunting and the trend is pointing upwards.

The category that suffered the most was search services, down 29 per cent. However, there was also a decline for daily newspapers, TV, direct mail and leaflets, social media, magazines, online display and online video.

However, the large decline can be explained by fewer billing days in May this year compared to last year's May, writes the organisation in a press release.

"An additional billing week during the same period last year affects the result and we see a real increase of around 1-3 per cent compared to May 2023. Taking this into account, the positive trend for media investments that we have seen in recent months is holding," says Benjamin Holmfred, chairman of Sweden's Media Agencies, in a written comment.

So far this year, total investments in media have increased by 3.4 per cent or approximately 210 million kronor, according to the organisation.

The members of Sweden's Media Agencies handle most of Sweden's largest advertisers.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

New French obstacles for Airbnb
1 MIN READ

New French obstacles for Airbnb

The Government Seeks Support for Those Affected by Northvolt
1 MIN READ

The Government Seeks Support for Those Affected by Northvolt

The regional tax will be raised next year
1 MIN READ

The regional tax will be raised next year

Astra Zeneca's China Chief Arrested by Police
1 MIN READ

Astra Zeneca's China Chief Arrested by Police

More rate cuts - but risk of turmoil with Trump
2 MIN READ

More rate cuts - but risk of turmoil with Trump

Svantesson: Trump's policy may increase inflation
2 MIN READ

Svantesson: Trump's policy may increase inflation

Major Banks Lower Mortgage Rates
1 MIN READ

Major Banks Lower Mortgage Rates

Central Bank Economist: Central Bank Cuts Interest Rate Too Late
2 MIN READ

Central Bank Economist: Central Bank Cuts Interest Rate Too Late

How You Are Affected by Lowered Interest Rates
2 MIN READ

How You Are Affected by Lowered Interest Rates

Thedéen expects turmoil after Trump's victory
2 MIN READ

Thedéen expects turmoil after Trump's victory

Inflation upswing does not threaten interest rate cuts
3 MIN READ

Inflation upswing does not threaten interest rate cuts

Stockholm Stock Exchange rises after interest rate cut
1 MIN READ

Stockholm Stock Exchange rises after interest rate cut

Most up on Asian stock exchanges
1 MIN READ

Most up on Asian stock exchanges

This is how your wallet can be affected by Trump's victory
2 MIN READ

This is how your wallet can be affected by Trump's victory

Cheerful on Wall Street after Trump win
1 MIN READ

Cheerful on Wall Street after Trump win

Thousand-kronor notes to be picked up when the Central Bank increases the pace
3 MIN READ

Thousand-kronor notes to be picked up when the Central Bank increases the pace

Swish up and running again after disruption
1 MIN READ

Swish up and running again after disruption

Trump's company is soaring on the stock exchange
1 MIN READ

Trump's company is soaring on the stock exchange

Swedish Export Threatened by Trump Victory
2 MIN READ

Swedish Export Threatened by Trump Victory

Sameby's appeal against mining company rejected
1 MIN READ

Sameby's appeal against mining company rejected