The Strawberry Arena
Friends Arena is now Strawberry Arena. Despite many making fun of the name, it's probably a good deal for Petter Stordalen, who is reported to pay over 100 million kronor for the sponsorship. Now he gets the media space that creates brand awareness every time something happens at the arena, says brand expert Eva Ossiansson.
Sweden
Top news
Joy or Disappointment – the Decision Arrives Today
Hundreds of thousands of Swedes are now receiving the long-awaited admission notice to universities and colleges. For those who receive a positive response, it is important to quickly accept. You have until July 19 to do so. But don't rest on your laurels, respond as soon as possible, says Robin Johansson at the University and College Council.
Sweden- SwedenOne in Four Gives Up on Education Due to Housing Shortage
- CrimeShot Fired at Apartment in Lund
- SwedenEight years in prison upheld in the acid case
- CrimeProsecutor demands harsher punishment in the acetic acid case
- BusinessHousing deals are taking longer and longer
- SwedenStudents must attend prayer - school criticized
- EntertainmentSummer of Poverty 2024 – Here are Eleven Free Delights
- CrimeThree charged for Palestinian demonstration in Lund
- SwedenNew Öresund Connection Needed – But Not Yet
- Swedish politicsProposal: Laughing Gas-Free Zones in Malmö
- SwedenMass Exodus at Paediatric Surgery Department in Lund
- EntertainmentSophie Zelmani on tour next year
- SwedenTrains start rolling again after total stop in Stockholm
- SwedenGirl injured in fall from building
