Cars · New registrations
The Tesla Model Y was Sweden's best-selling new car in September 2026, and electric cars took 49.0% of the market.
Figures for September 2026 from Mobility Sweden, published 1 October 2026
28,667 new passenger cars were registered in Sweden in September 2026, 13.8% more than in September 2025.
Electric cars took 49.0% of the market, up from 38.2% a year earlier; plug-in hybrids took 21.9%.
The best-selling model was the Tesla Model Y (2,330), ahead of the Volvo XC60 (1,262) and the Volvo EX/XC40 (1,233).
Volvo was the biggest brand, with 14.8% of the month's registrations.
From January to September, 211,786 new cars were registered, 3.8% more than in the same months of 2025, and 42.9% of them were electric.
Share of September 2026’s new passenger cars, and the change in percentage points since a year earlier.
| # | Model | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Tesla Model Y | 2,330 | 8.1% | +68.0% | 7,378 |
| 2 | Volvo XC60 | 1,262 | 4.4% | −39.5% | 10,669 |
| 3 | Volvo EX/XC40 | 1,233 | 4.3% | +24.8% | 10,203 |
| 4 | Volvo EX30 | 853 | 3.0% | +256.9% | 5,323 |
| 5 | Toyota RAV 4 | 642 | 2.2% | −14.5% | 2,412 |
| 6 | Skoda Kodiaq | 601 | 2.1% | +21.4% | 4,143 |
| 7 | Kia EV3 | 519 | 1.8% | −3.9% | 3,729 |
| 8 | VW Polo | 510 | 1.8% | new | 1,151 |
| 9 | VW ID.7/ID.7 Tourer | 487 | 1.7% | −14.9% | 4,471 |
| 10 | VW Tiguan | 462 | 1.6% | −1.3% | 4,478 |
| 11 | Audi A3 | 460 | 1.6% | +161.4% | 2,276 |
| 12 | Kia EV5 | 458 | 1.6% | new | 2,708 |
| 13 | Kia EV2 | 452 | 1.6% | new | 1,731 |
| 14 | Mercedes GLB | 431 | 1.5% | +507.0% | 1,857 |
| 15 | VW Golf | 417 | 1.5% | +495.7% | 2,676 |
| 16 | Polestar 4 | 409 | 1.4% | −11.1% | 3,700 |
| 17 | BMW iX3 | 404 | 1.4% | new | 2,705 |
| 18 | Toyota Yaris | 385 | 1.3% | +25.4% | 3,445 |
| 19 | Mercedes GLC | 374 | 1.3% | +139.7% | 2,449 |
| 20 | Peugeot 2008 | 344 | 1.2% | +65.4% | 2,019 |
Share of all electric cars registered in the month.
| # | Model | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Tesla Model Y | 2,330 | 16.6% | +68.0% | 7,378 |
| 2 | Volvo EX/XC40 | 1,172 | 8.4% | +40.7% | 8,897 |
| 3 | Volvo EX30 | 853 | 6.1% | +256.9% | 5,323 |
| 4 | Kia EV3 | 519 | 3.7% | −3.9% | 3,729 |
| 5 | VW ID.7/ID.7 Tourer | 487 | 3.5% | −14.9% | 4,471 |
| 6 | Kia EV5 | 458 | 3.3% | new | 2,708 |
| 7 | Kia EV2 | 452 | 3.2% | new | 1,731 |
| 8 | Polestar 4 | 409 | 2.9% | −11.1% | 3,700 |
| 9 | BMW iX3 | 404 | 2.9% | new | 2,705 |
| 10 | Mercedes GLB | 367 | 2.6% | new | 1,301 |
| # | Brand | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Volvo | 4,245 | 14.8% | −10.3% | 34,551 |
| 2 | Volkswagen | 3,297 | 11.5% | +8.7% | 25,913 |
| 3 | Kia | 2,430 | 8.5% | +35.3% | 17,640 |
| 4 | Tesla | 2,388 | 8.3% | +38.4% | 8,237 |
| 5 | Toyota | 2,383 | 8.3% | +22.6% | 18,063 |
| 6 | Audi | 1,816 | 6.3% | +54.4% | 10,545 |
| 7 | Skoda | 1,657 | 5.8% | +19.4% | 12,573 |
| 8 | Mercedes-Benz | 1,586 | 5.5% | −2.3% | 13,121 |
| 9 | BMW | 1,535 | 5.4% | +18.5% | 12,879 |
| 10 | Peugeot | 881 | 3.1% | +7.2% | 6,657 |
| 11 | Polestar | 637 | 2.2% | −36.6% | 5,198 |
| 12 | CUPRA | 636 | 2.2% | −4.6% | 5,275 |
| 13 | Hyundai | 517 | 1.8% | +55.7% | 2,919 |
| 14 | Ford | 481 | 1.7% | +111.0% | 3,007 |
| 15 | Renault | 360 | 1.3% | −16.1% | 3,335 |
In September 2026 it was the Tesla Model Y, with 2,330 new registrations, ahead of the Volvo XC60 (1,262) and the Volvo EX/XC40 (1,233). Over the year so far, the model with the most registrations is the Volvo XC60.
49.0% of the new passenger cars registered in September 2026 were fully electric (14,034 of 28,667). From January to September the share was 42.9%. Plug-in hybrids, which also have a petrol or diesel engine, are counted separately.
Volvo Cars was founded in Gothenburg in 1927, still has its head office and a large factory there, at Torslanda, and has been the biggest car brand in Sweden for decades. In September 2026, Volvo had 14.8% of all new registrations. Company cars matter too: most new cars in Sweden are registered by businesses, and Volvo is strong in the company car market.
From Mobility Sweden, the trade association of the car makers and importers in Sweden, which publishes the new registrations of every month from the national vehicle register. A registration is the day a new car gets its Swedish number plate, which is close to, but not the same as, the day it was sold.
On the first working day of each month, for the month before, usually in the morning, Swedish time. This page updates by itself when they are out.