Cars · New registrations
The Volvo XC60 was Sweden's best-selling new car in September 2025, and electric cars took 38.2% of the market.
Figures for September 2025 from Mobility Sweden, published 1 October 2025
25,199 new passenger cars were registered in Sweden in September 2025, 2.0% fewer than in September 2024.
Electric cars took 38.2% of the market, down from 44.8% a year earlier; plug-in hybrids took 30.2%.
The best-selling model was the Volvo XC60 (2,087), ahead of the Tesla Model Y (1,387) and the Volvo EX/XC40 (988).
Volvo was the biggest brand, with 18.8% of the month's registrations.
From January to September, 204,027 new cars were registered, 5.5% more than in the same months of 2024, and 35.4% of them were electric.
Share of September 2025’s new passenger cars, and the change in percentage points since a year earlier.
| # | Model | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Volvo XC60 | 2,087 | 8.3% | +81.6% | 13,481 |
| 2 | Tesla Model Y | 1,387 | 5.5% | −66.4% | 4,678 |
| 3 | Volvo EX/XC40 | 988 | 3.9% | +26.5% | 7,088 |
| 4 | Toyota RAV 4 | 751 | 3.0% | +75.1% | 3,507 |
| 5 | VW ID.7/ID.7 Tourer | 572 | 2.3% | +5.7% | 5,999 |
| 6 | Kia EV3 | 540 | 2.1% | new | 3,796 |
| 7 | Skoda Kodiaq | 495 | 2.0% | +29.2% | 3,953 |
| 8 | Polestar 2 | 483 | 1.9% | +228.6% | 2,031 |
| 9 | VW Tiguan | 468 | 1.9% | +26.5% | 3,288 |
| 10 | Volvo S/V60 | 460 | 1.8% | −4.6% | 3,624 |
| 11 | Polestar 4 | 460 | 1.8% | +111.0% | 3,002 |
| 12 | VW ID.4 | 372 | 1.5% | +1.1% | 3,350 |
| 13 | Volvo S/V90N | 371 | 1.5% | +18.9% | 2,762 |
| 14 | Tesla Model 3 | 333 | 1.3% | −48.2% | 999 |
| 15 | VW T-Roc | 320 | 1.3% | +93.9% | 2,608 |
| 16 | Kia Sportage | 312 | 1.2% | −4.6% | 2,138 |
| 17 | Peugeot 3008 | 309 | 1.2% | +896.8% | 2,382 |
| 18 | Toyota Yaris | 307 | 1.2% | +59.9% | 2,381 |
| 19 | VW ID.3 | 303 | 1.2% | +6.3% | 2,313 |
| 20 | Kia Niro | 272 | 1.1% | −29.7% | 1,460 |
Share of all electric cars registered in the month.
| # | Model | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Tesla Model Y | 1,387 | 14.4% | −66.4% | 4,678 |
| 2 | Volvo EX/XC40 | 833 | 8.7% | +37.5% | 5,659 |
| 3 | VW ID.7/ID.7 Tourer | 572 | 5.9% | +5.7% | 5,999 |
| 4 | Kia EV3 | 540 | 5.6% | new | 3,796 |
| 5 | Polestar 2 | 483 | 5.0% | +228.6% | 2,031 |
| 6 | Polestar 4 | 460 | 4.8% | +111.0% | 3,002 |
| 7 | VW ID.4 | 372 | 3.9% | +1.1% | 3,350 |
| 8 | Tesla Model 3 | 333 | 3.5% | −48.2% | 999 |
| 9 | VW ID.3 | 303 | 3.2% | +6.3% | 2,313 |
| 10 | Skoda Enyaq | 250 | 2.6% | −58.0% | 3,023 |
| # | Brand | Sep | Share | vs last year | Year to date |
|---|---|---|---|---|---|
| 1 | Volvo | 4,731 | 18.8% | +32.2% | 35,975 |
| 2 | Volkswagen | 3,034 | 12.0% | +17.0% | 28,291 |
| 3 | Toyota | 1,943 | 7.7% | +14.8% | 15,871 |
| 4 | Kia | 1,796 | 7.1% | +5.6% | 14,116 |
| 5 | Tesla | 1,726 | 6.8% | −64.0% | 5,710 |
| 6 | Mercedes-Benz | 1,624 | 6.4% | +14.2% | 12,915 |
| 7 | Skoda | 1,388 | 5.5% | −10.9% | 12,746 |
| 8 | BMW | 1,295 | 5.1% | +39.4% | 11,398 |
| 9 | Audi | 1,176 | 4.7% | −16.6% | 11,578 |
| 10 | Polestar | 1,004 | 4.0% | +97.2% | 5,585 |
| 11 | Peugeot | 822 | 3.3% | −21.0% | 7,231 |
| 12 | CUPRA | 667 | 2.6% | +44.7% | 5,137 |
| 13 | Renault | 429 | 1.7% | +39.3% | 3,145 |
| 14 | Hyundai | 332 | 1.3% | +21.2% | 2,741 |
| 15 | Porsche | 307 | 1.2% | +14.6% | 2,292 |
In September 2025 it was the Volvo XC60, with 2,087 new registrations, ahead of the Tesla Model Y (1,387) and the Volvo EX/XC40 (988). Over the year so far, the model with the most registrations is the Volvo XC60.
38.2% of the new passenger cars registered in September 2025 were fully electric (9,619 of 25,199). From January to September the share was 35.4%. Plug-in hybrids, which also have a petrol or diesel engine, are counted separately.
Volvo Cars was founded in Gothenburg in 1927, still has its head office and a large factory there, at Torslanda, and has been the biggest car brand in Sweden for decades. In September 2025, Volvo had 18.8% of all new registrations. Company cars matter too: most new cars in Sweden are registered by businesses, and Volvo is strong in the company car market.
From Mobility Sweden, the trade association of the car makers and importers in Sweden, which publishes the new registrations of every month from the national vehicle register. A registration is the day a new car gets its Swedish number plate, which is close to, but not the same as, the day it was sold.
On the first working day of each month, for the month before, usually in the morning, Swedish time. This page updates by itself when they are out.