The report examines the Swedish people's attitude towards climate issues and measures to reduce climate impact. Of the 1,000 people who participated in the survey, a large majority is positive towards climate measures.
Almost all respondents believe that Sweden will be affected by climate change. Many also believe that Sweden can help slow down climate change, although this proportion has decreased compared to previous measurements.
Regarding individual-level changes, more and more people are willing to choose the train over flying. According to Tea Alopaeus, climate analyst at the Environmental Protection Agency, this is an issue where Swedes have been wavering over the years.
The years 2008 and 2009 saw respondents answering to a higher degree than today that they could consider choosing the train over flying. Then they wavered a bit. But from 2015 onwards, the proportion willing to choose the train has increased continuously, she says.
The report also shows that the majority can imagine paying more for goods and services from companies that work to reduce their climate impact. 71 percent are also positively inclined towards a ban on goods and services that entail large emissions. This is an increase from the previous measurement in 2021, where 63 percent were positive towards a ban.
Many can also imagine buying fewer things, using less plastic, and traveling more collectively. The attitude towards public transportation stands out in the report. The proportion that can imagine traveling more collectively is 72 percent.
This is the highest figure measured since we started the measurements in 2002, says Tea Alopaeus.
The survey was conducted as a web survey by PFM Research in November 2024.
The questionnaire was answered by 1,000 people. The selection is described as nationally representative in terms of gender, age, and geography.
The Environmental Protection Agency has regularly examined the Swedish people's attitude towards climate measures since 2002.
Source: The Environmental Protection Agency.
