The Ski Holiday Becomes Increasingly Expensive – "Like a Luxury Trip"

Ski holidays are popular – but also cost a pretty penny. For a family with children, the sports break week next year can cost around 47,000 kronor, according to Länsförsäkringar. For many, it's a trip that can be defined as a pure luxury trip, says Stefan Westerberg, private economist at Länsförsäkringar.

» Published: November 24 2024

The Ski Holiday Becomes Increasingly Expensive – "Like a Luxury Trip"
Photo: Anders Wiklund/TT

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The cost of spending a week in the mountains during the sports break has increased significantly in recent years. According to Länsförsäkringar, a mountain week cost around 28,000 kronor in 2018. Ahead of the 2025 season, the cost is up to around 46,500 kronor – 5,000 more than in 2024.

We have seen a development where the cost has gone up quite a bit and the mountain week during the sports break has become an expensive pleasure, says Stefan Westerberg at Länsförsäkringar.

Strong demand

In the calculation, they have looked at what it costs for a two-child family with children aged ten and twelve to spend the sports break in Åre next year.

The sports break week in 2025 is estimated to cost 141 percent of what a parent of small children has in disposable income per month on average. In 2018, it was about 93 percent of monthly income.

We can see that the trip to the mountains takes up an increasingly large part of what a small-child family has in disposable income.

Most things related to the trip have become more expensive, from lift tickets and accommodation to food and ski rentals.

The demand is there, and that explains why prices are going up. If demand is strong, you can charge more.

Make a plan

Especially accommodation costs have gone up in price compared to last year, by around 3,000 kronor.

It becomes a lot of money, and some will likely not be able to afford it, says Stefan Westerberg.

Despite increased costs, they believe that the desire to go on a skiing holiday will persist. But if you have small margins, you should ask yourself if you really can afford to go, believes Stefan Westerberg.

So that you don't maintain a lifestyle that you can't afford. And if you feel that you have margins, it's good to plan for the whole year and then decide whether to go or not.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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