Slow in e-commerce – more choose foreign low-price

Published:

Slow in e-commerce – more choose foreign low-price
Photo: Tim Aro/TT

Swedish e-commerce turned over 12.1 billion kronor in August, according to Svensk Handel's e-commerce indicator. This meant a slight increase – of 1 percent – compared to the same month last year.

Just like in July, the average total purchase amount per consumer was low in a historical perspective.

"This is the lowest August average since we started measuring in 2020. The proportion of those who shop online is, however, still historically high at 71 percent. In August, it was enough to slightly boost total sales," says Per Ljungberg, innovation manager at Svensk Handel, in a press release.

At the same time, more consumers than in previous years state that they prefer to shop from foreign low-price actors such as Temu and Shein.

"This is alarming, and directly harmful to Swedish e-commerce," says Per Ljungberg.

So far this year, e-commerce sales have increased by 9 percent compared to 2023, which was a very weak year.

Tags

Author

TTT
By TTEnglish edition by Sweden Herald, adapted for local and international readers

More news

US Stock Market Closes Mixed After Strong Week

US Stock Market Closes Mixed After Strong Week

Nelly Wins Case Against Shein but Must Pay Legal Costs

Nelly Wins Case Against Shein but Must Pay Legal Costs

Offline Card Purchases Coming by Summer 2026 in Sweden

Offline Card Purchases Coming by Summer 2026 in Sweden

Storm Amy Drives Electricity Prices to Zero in Southern Sweden

Storm Amy Drives Electricity Prices to Zero in Southern Sweden

Blue and yellow IKEA continues to grow in the US - buys a large property in central New York as part of its expansion

Blue and yellow IKEA continues to grow in the US - buys a large property in central New York as part of its expansion

Clas Ohlson Warehouse Staff Face Termination Over New Agreement

Clas Ohlson Warehouse Staff Face Termination Over New Agreement

Stockholm Leads Europe in Stock Market Growth with Verisure Listing

Stockholm Leads Europe in Stock Market Growth with Verisure Listing

Oskarshamn Nuclear Reactor Restart Delayed Again

Oskarshamn Nuclear Reactor Restart Delayed Again

Financial Supervisory Authority Warns of Growing Scam List

Financial Supervisory Authority Warns of Growing Scam List

Service Sector Shows Clear Recovery in September Index

Service Sector Shows Clear Recovery in September Index

Second-Highest Rent Increase in Over 20 Years Reported This Year

Second-Highest Rent Increase in Over 20 Years Reported This Year

Stockholm Stock Market Rises for Sixth Consecutive Day

Stockholm Stock Market Rises for Sixth Consecutive Day

International Flights Rise in Sweden This Year

International Flights Rise in Sweden This Year

Japanese Stock Market Rises as Technology Shares Surge

Japanese Stock Market Rises as Technology Shares Surge

Swedish Apartment Prices Drop Since 2021: Where They Fell Most

Swedish Apartment Prices Drop Since 2021: Where They Fell Most

Lyten Signs Collective Agreement After Northvolt Acquisition

Lyten Signs Collective Agreement After Northvolt Acquisition

Democrat Urges Trump to Release Job Figures Amid Government Shutdown

Democrat Urges Trump to Release Job Figures Amid Government Shutdown

Wall Street Hits New Record Levels Amid Tech Stock Gains

Wall Street Hits New Record Levels Amid Tech Stock Gains

Stegra to Purchase Iron Ore from Blacklisted Vale

Stegra to Purchase Iron Ore from Blacklisted Vale

Tesla Exceeds Q3 Delivery Expectations with 497,100 Cars

Tesla Exceeds Q3 Delivery Expectations with 497,100 Cars