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Recruits strategic sports manager: "To be the best"

Swedish ice hockey wants to be the best in the world. As part of that effort, the Swedish Ice Hockey Association presented on Friday the former player and TV expert Mike Helber as strategic sports manager.

» Updated: 05 October 2024, 20:50

» Published: 04 October 2024

Recruits strategic sports manager: "To be the best"
Photo: STEFAN JERREVÅNG / TT

The newly established position includes, among other things, responsibility for talent development and cooperation between the association and the elite leagues, writes the association in a press release.

"I really look forward to this assignment, which feels inspiring. I feel humble towards hockey as a popular movement, it's a wonderful environment to work in," says Helber in a statement.

Helber played ten seasons in Linköping and later became the club's director for twelve years. He has also been an expert commentator on C More and worked as a player agent.

"Swedish ice hockey should be the best in the world, it's a mission that the entire hockey movement stands behind. A strategic role is needed for this, and when the picture of the assignment began to clear, I saw no one better suited than Mike Helber to take on the responsibility," says Christer Plars, Secretary General of the Swedish Ice Hockey Association.

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By TTThis article has been altered and translated by Sweden Herald

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