According to a report from the consulting firm Sound Diplomacy, cited by NME, 31 percent of those who saw the show are from outside the UK. Visitors spent an average of £220 per day in London, excluding the cost of the ticket to the virtual performance.
The biggest boost has been for restaurants, pubs, and shops in the local districts of Newham, Hackney, Tower Hamlets, and Waltham Forest.
London's Mayor Sadiq Khan has said that "Abba Voyage" has been a phenomenal success story, which "has strengthened the city's economy by more than £1 billion and once again shown why our capital is an international leader in music and culture".
Last year, a total of 1,097,597 people saw the show, resulting in an occupancy rate of 97.8 percent. The revenue from ticket sales landed at £103.7 million, approximately 1.5 billion kronor, which gave a pre-tax profit of £6.1 million, equivalent to around 84 million kronor.
"Abba Voyage", where the avatars are backed up by a ten-man live band, was almost unanimously praised by the British press at the premiere. "A breathtaking tribute to the best pop music ever made", wrote The Telegraph.
