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Tony Wiréhn

High pressure when World Championship tickets were released

Already on the first day, two of Tre Kronor's home matches at the World Championship and the final, as well as three more matches, were sold out. A total of 100,000 tickets have already been sold.
High pressure when World Championship tickets were released

No one in Stockholm should miss that the World Championship is on

Last time Sweden hosted the Ice Hockey World Championship, the championship was described as a fiasco in both ticket sales and marketing. Next year it's time again.
No one in Stockholm should miss that the World Championship is on

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