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        <title><![CDATA[Sweden Herald - Tony Wiréhn]]></title>
        <description><![CDATA[The latest Sweden Herald stories about Tony Wiréhn, in English.]]></description>
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            <title><![CDATA[Russia’s World Junior Championship Return Could Cost Norway Its Place, Sweden Says It’s Unfair]]></title>
            <description><![CDATA[Russia should be allowed to play in the World Junior Championship. It looks like Norway will pay the price. “It’s hard to see it as anything other than unfair,” Secretary General Tony Wiréhn told the Swedish Ice Hockey Association’s website.]]></description>
            <link>https://swedenherald.com/article/russia-could-replace-norway-in-world-juniors-after-cas-ruling-sweden-says-move-is-unfair</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Sun, 08 Nov 2026 10:56:21 GMT</pubDate>
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            <title><![CDATA[Top manager Mike Helber leaves Swedish Ice Hockey Association]]></title>
            <description><![CDATA[After just over 18 months, Mike Helber is leaving his role as strategic sports director at the Swedish Ice Hockey Association. "After clear discussions, I have chosen to resign as we have different views on the future direction," Helber tells Corren.]]></description>
            <link>https://swedenherald.com/article/top-manager-mike-helber-leaves-swedish-ice-hockey-association</link>
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            <pubDate>Thu, 16 Apr 2026 12:17:02 GMT</pubDate>
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            <title><![CDATA[Christer Plars resigns as secretary general of the Swedish Ice Hockey Association]]></title>
            <description><![CDATA[Christer Plars is leaving his role as secretary general of the Swedish Ice Hockey Association after two years.]]></description>
            <link>https://swedenherald.com/article/christer-plars-resigns-as-secretary-general-of-the-swedish-ice-hockey-association</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Wed, 11 Mar 2026 09:42:36 GMT</pubDate>
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            <title><![CDATA[Denmark vs Switzerland Semifinal Tickets Sold Out After Hockey Upset]]></title>
            <description><![CDATA[Interest in Denmark is at boiling point after the upset in the World Championship ice hockey. The tickets to their match in Stockholm on Saturday are sold out. It just snapped when we released them, says World Championship general Tony Wiréhn.]]></description>
            <link>https://swedenherald.com/article/denmark-vs-switzerland-semifinal-tickets-sold-out-after-hockey-upset</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Fri, 23 May 2025 13:20:34 GMT</pubDate>
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            <title><![CDATA[Sweden Learns from Past Mistakes for Ice Hockey World Championship]]></title>
            <description><![CDATA[Last time the Ice Hockey World Championship was held in Sweden, it ended in a public and economic fiasco. Now the homework is done – including with the help of handball. If you get the ticket prices wrong, it's not over, but it's tough to correct, says World Championship General Tony Wiréhn.]]></description>
            <link>https://swedenherald.com/article/sweden-avoids-new-ice-hockey-world-championship-fiasco-with-better-planning</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Fri, 09 May 2025 03:30:28 GMT</pubDate>
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            <title><![CDATA[Sweden's Ice Hockey World Championship Faces High Security Costs]]></title>
            <description><![CDATA[Sweden is to host the Ice Hockey World Championship for the first time in twelve years – at the same time as the terrorist threat level remains high. Compared to last time, the cost of security has increased significantly. It's not comparable. They are two completely different championships, says World Championship General Tony Wiréhn.]]></description>
            <link>https://swedenherald.com/article/swedens-ice-hockey-world-championship-faces-high-security-costs</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Thu, 08 May 2025 03:31:29 GMT</pubDate>
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            <title><![CDATA[Ice Hockey World Championship Sells Over 200,000 Tickets in Stockholm]]></title>
            <description><![CDATA[There has been a rush for tickets to the Ice Hockey World Championship. Over 200,000 tickets have been sold to the matches at the Avicii arena in Stockholm.]]></description>
            <link>https://swedenherald.com/article/ice-hockey-world-championship-sells-over-200000-tickets-in-stockholm</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Wed, 30 Apr 2025 09:51:29 GMT</pubDate>
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            <title><![CDATA[Avicii's "Levels" Named Official Song for Ice Hockey World Championship]]></title>
            <description><![CDATA[When the Ice Hockey World Championship is decided in the Avicii arena in Stockholm in May, the world star Tim "Avicii" Bergling's monster hit "Levels" will be the championship's official song.]]></description>
            <link>https://swedenherald.com/article/aviciis-levels-named-official-song-for-ice-hockey-world-championship</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Wed, 09 Apr 2025 06:00:23 GMT</pubDate>
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            <title><![CDATA[High pressure when World Championship tickets were released]]></title>
            <description><![CDATA[Already on the first day, two of Tre Kronor's home matches at the World Championship and the final, as well as three more matches, were sold out. A total of 100,000 tickets have already been sold.]]></description>
            <link>https://swedenherald.com/article/high-pressure-when-world-championship-tickets-were-released</link>
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            <category><![CDATA[Ice hockey]]></category>
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            <pubDate>Thu, 03 Oct 2024 15:14:36 GMT</pubDate>
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            <title><![CDATA[No one in Stockholm should miss that the World Championship is on]]></title>
            <description><![CDATA[Last time Sweden hosted the Ice Hockey World Championship, the championship was described as a fiasco in both ticket sales and marketing. Next year it's time again. With cheaper tickets and more city engagement, one hopes to be able to reach the broad masses.]]></description>
            <link>https://swedenherald.com/article/no-one-in-stockholm-should-miss-that-the-world-championship-is-on</link>
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            <pubDate>Mon, 30 Sep 2024 12:48:54 GMT</pubDate>
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