The boycott is about not shopping at Ica, Coop, Hemköp, Willys, City Gross, and Lidl next week. One of those who has joined is Left Party leader Nooshi Dadgostar, but she will only boycott the largest player Ica.
It's one thing you can do. But you can also boycott all food giants and try to support your local retailer, she has previously said to TT.
Understands the anxiety
Ica Sweden's CEO Erik Lundberg says it's "very sad" that Dadgostar "chooses that path". He simultaneously expresses understanding for customers' anxiety about the development of food prices.
We are in a situation that no one wishes for. We're doing everything we can to support our customers during this time, he says.
But Dadgostar does not agree that the food retailers are trying to support customers.
"To give the impression that you're doing 'everything for customers' while making record profits is a very odd way to define 'everything'. It's clearly the opposite, they're doing everything to keep their excess profits", she says in a comment to TT.
Aiming at the wrong target
The trade organization Svensk Dagligvaruhandel's CEO Karin Brynell says she has understanding for people feeling frustrated over high food prices and wanting to demonstrate.
But it's aimed at the wrong party. It's aimed at the symptoms and not the causes, says Brynell.
Axfood's press chief Magnus Törnblom writes in an email to TT that he can understand the frustration many feel over increased costs. He calls it "unfortunate" that in the polarized debate we often "miss a lot of facts". The development in Sweden does not differ from the rest of Europe or our neighboring countries, he writes.
"Many households are under pressure today and we understand that many feel anxiety and frustration. Coop has worked hard to counteract price increases", writes Marcus Björling, press secretary at Coop, in an email to TT.
