Fashion giant H&M is shutting down its online outlet store Afound. The demand has been too low, reports Dagens industri.
On the site, you could buy clothes at discounted prices that previously existed in H&M's various stores.
"When we evaluated Afound's current position, we see that there is not enough high demand, partly because brands to a greater extent choose to use their own channels for sales, to further strengthen the relationship with their customers", writes H&M in a press release.
Afound will be closed later this fall.
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