Elon Musk's media platform X is now suing toy manufacturer Lego for "illegal boycott" of X as an advertising platform.
According to the lawsuit, Lego and several other global companies stopped advertising on X when Elon Musk became the owner of the platform in 2022, which was then still called Twitter.
Musk has previously sued several other companies for the same thing. Now the lawsuit is being expanded to, in addition to Lego, also include, among others, Nestlé, Colgate-Palmolive and Shell International.