Apple's AI initiative delayed in Europe

Apple is postponing the launch of its AI initiative in Europe due to uncertainties related to the EU's new regulatory framework, which aims, among other things, to limit the power of tech giants.

» Updated: September 16 2024

» Published: June 21 2024

Apple's AI initiative delayed in Europe
Photo: Andy Wong/AP/TT

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Apple is postponing the launch of its AI initiative in Europe due to uncertainties related to the EU's new regulatory framework, which, among other things, aims to limit the power of tech giants.

With reference to the EU's Digital Markets Act, DMA, a company spokesperson says they do not believe in a launch this year in Europe.

Earlier in June, Apple revealed that it is entering the AI war with the Apple Intelligence initiative. The initiative includes a collaboration with OpenAI and is set to make their Chat-GPT chatbot available to iPhone users.

That function, among others, is being put on hold due to concerns that the requirements for common standards in DMA "could force us to compromise our products' integrity in a way that risks users' personal integrity and data security".

The company says it is determined to find a solution with the EU that makes it possible to deliver the functions without compromising security.

Meta, which owns Instagram and Facebook, among other things, also announced earlier this month that it is postponing plans to train artificial intelligence using European users' content, at the request of the Irish data protection authority.

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By TTEnglish edition by Sweden Herald, adapted for local and international readers

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