Criticized sales company initiates audit

Criticized Effective Communication acts after the information about how the telecom company conducted sales of the Social Democratic Party's lottery tickets. The operation will now be reviewed by a security company.

» Published: September 20 2024

Criticized sales company initiates audit
Photo: Fredrik Sandberg/TT

"We understand that people are reacting to the information that criminals have been active in the company. The information has, of course, damaged us and by hiring an external auditor, we get the opportunity to make amends and do things right", says Effective Communications CEO Rickard Blom in a press release.

The audit work begins immediately, but it is still unclear when it will be completed.

Several companies have terminated their collaboration with Effective Communication after the revelation that the telemarketing company has primarily focused on deceiving elderly people into buying lottery tickets belonging to Kombispel, the Social Democrats' lottery concern.

The Social Democrats have fired Kombispel's board of directors and CEO after the revelations, and Minister of Justice Gunnar Strömmer (The Moderate Party), who says he is shocked by the information, expects the Social Democrats to also conduct an investigation.

I expect S to get to the bottom of what has happened and report it openly, says Strömmer.

He also believes that there is an unanswered question regarding the elderly who may have been deceived.

What will happen to the people who have lost money in this way, what will happen to the money? These are questions that Magdalena Andersson must answer.

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By TTThis article has been altered and translated by Sweden Herald

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