Friends arena

The Newcomer: "I Hope for a Surprise"

Will it be Dolly Style who rides off with a "Yihaa" to a final spot or Greczula who sails to the final battle with her "Believe me"? The audience and betting companies are divided about the outcome of the third qualifying round in Melodifestivalen.

Hammarström and Segerstedt straight to the final

Klara Hammarström held up to the favorite pressure. Her "On and on and on" keeps Erik Segerstedt company in the final of Melodifestivalen. The qualifying spot was snatched by Kaliffa.

AC/DC to Ullevi this summer

AC/DC will play at Ullevi this summer. On July 28, the band will come to Gothenburg. It will be the third time the rock icons visit Ullevi.

Tele2 Arena Changes Its Name

Tele2 is ending its naming sponsorship of the football and event arena in Stockholm. Another telecom company is taking over – Three. The new arena name will be 3Arena.

The Swedish Championship Finals Return to Globen

AIK won chaotic derby: "No football match"

Coaches who were sent off, turmoil on the pitch and fireworks that temporarily stopped the match. The derby between Djurgården and AIK at Tele2 Arena was chaotic. "It's not a football match," says Rasmus Schüller, whose Djurgården lost 0-2.

Springsteen First Out at Strawberry

Ullevi gets rejected this year. When Bruce Springsteen comes to Sweden, it will be for two concerts at Strawberry arena outside Stockholm. But even though the concerts have been as long as usual, the star has been plagued by vocal problems during the tour.

The Strawberry Arena

Friends Arena is now Strawberry Arena. Despite many making fun of the name, it's probably a good deal for Petter Stordalen, who is reported to pay over 100 million kronor for the sponsorship. Now he gets the media space that creates brand awareness every time something happens at the arena, says brand expert Eva Ossiansson.