Yoldas

Why Erling Haaland’s popularity is soaring now - he feels human

From 40 to 70 million followers in a few weeks. Norwegian football star Erling Braut Haaland is being praised around the world after the World Cup - and it's not just because of how he plays football. He may be the world's best striker. But that's not why he has become such a phenomenon. People follow him because he feels human, says brand expert Edit Künstlicher.