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Telemarketing company: S-lottery sales requirements unrealistic

The Social Democratic Party's lottery company Kombispel made "unreasonable demands" on telemarketing companies for several years. This is testified by two entrepreneurs in the industry.

» Updated: 22 September 2024, 14:20

» Published: 22 September 2024

Telemarketing company: S-lottery sales requirements unrealistic
Photo: Fredrik Sandberg/TT

The companies refrained from selling S-lotteries to avoid crossing moral boundaries when the calculation did not add up, writes Dagens Nyheter.

Kombispel calculated that the telemarketers would reach over 20 people per hour.

It's completely impossible. It doesn't even work in theory, says one of the entrepreneurs who believes that a reasonable expectation is between 10 and 15, to DN.

Kombispel's pressured payment model with entirely commission-based compensation contributed to aggressive payment methods. Such a model requires that the compensation per sold lottery ticket is high for it to work out for the subcontractor, they emphasize.

I realized pretty quickly that it's impossible to complete the task without either cheating or paying out wages that are actually far too low, says one of the entrepreneurs.

Kombispel's CEO Jonas Nygren writes in a comment that he takes the criticism "very seriously".

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By TTThis article has been altered and translated by Sweden Herald

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