The share rises by more than 5 percent in futures trading.
Philip Morris' successes, including on the market for tobacco-free snus, have lifted the share by 33 percent in one year.
Deliveries of Zyn boxes in North America increased by 38 percent in annual terms to 205.8 million boxes during the third quarter and tobacco-free products now account for 41 percent of the group's revenue.
Zyn is a product that was developed by Swedish Swedish Match and started being sold for over ten years ago. Swedish Match was bought by Philip Morris three years ago.
