Pop Boutique is a vintage shop on Magasinsgatan in central Gothenburg. It sells clothes, homeware and accessories from the 1950s to the 1980s. The store’s stated aim is to offer vintage garments and gadgets at affordable prices.

The Gothenburg shop is packed with those goods. Visitors can browse items spanning several decades, then spend time on the comfy sofas and listen to music; the store says the furnishings and music invite people to linger. Pop Boutique describes itself as a place for anglophiles and fashionistas. The business began in Manchester in the 1980s and has since expanded to stores in several UK cities and in Sweden. Each store has its own personality, while sharing a passion for colour, style and vintage culture. In Gothenburg, the mix of clothing and homeware gives visitors a chance to look for vintage pieces and gadgets in one shop. The store brings clothing and household goods together with accessories and vintage garments.