Shopping in central Gothenburg ranges from international chains and department stores to small specialist shops, local design and Swedish fashion labels. The city’s shopping guide describes a shopping trip that can include a coffee stop. It lists Nudie Jeans, Acne Studios, Norrgavel and Artilleriet among the design and fashion names to look for.

For a shopping-centre visit, the guide points to Nordstan, a large centre, and NK, an exclusive department store. It also points shoppers towards the Magasinsgatan area and the inner city for independent fashion shops selling Swedish and Scandinavian styles. Haga is another area for small shops, alongside cafés, cobbled streets and historic buildings.

Vintage and second-hand shops are spread across the city. The guide names Linnéstaden, Majorna and Magasinsgatan as areas to explore, and mentions Forum Göteborg, Juno Juno, Aplace, Björkåfrihet and Pop Boutique. Visit Sweden says Pop Boutique on Magasinsgatan sells vintage clothes and accessories from the 1950s to the 1990s. It also says the Vintage family is on the second floor of NK. The material gives no prices, shopping hours or suggested visit length.