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Daniel Ervér

"Women First" as H&M Aims to Boost Sales

The road to increased sales for H&M goes via female consumers. Now the company is taking on the competition through social media and influencers.
"Women First" as H&M Aims to Boost Sales

Worse than expected for H&M - drops profit target

Clearly worse results than expected. Moreover, H&M is now flagging that they will not reach this year's profitability targets.
Worse than expected for H&M - drops profit target

H&M has the most convictions for using slim models

The clothing giant H&M has been reprimanded the most times by the Advertising Ombudsman (RO) for advertising with extremely thin models. We have not fully lived up to our policies, says H&M's CEO Daniel Ervér.
H&M has the most convictions for using slim models

Gloomy stock market day for H&M after weak June figures

The clothing giant H&M has had one of the company's worst stock exchange days. Weak June sales and several challenges are worrying the market.
Gloomy stock market day for H&M after weak June figures
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