<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:media="http://search.yahoo.com/mrss/">
    <channel>
        <title><![CDATA[Sweden Herald - Daniel Ervér]]></title>
        <description><![CDATA[The latest Sweden Herald stories about Daniel Ervér, in English.]]></description>
        <link>https://swedenherald.com/people/daniel-ervr</link>
        <generator>RSS for Node and Next.js</generator>
        <lastBuildDate>Fri, 13 Nov 2026 01:56:22 GMT</lastBuildDate>
        <atom:link href="https://swedenherald.com/rss/people/daniel-ervr.xml" rel="self" type="application/rss+xml"/>
        <copyright><![CDATA[Sweden Herald]]></copyright>
        <language><![CDATA[en-US]]></language>
        <ttl>60</ttl>
        <item>
            <title><![CDATA[Extreme heat is forcing H&M to rethink clothing and collection timing]]></title>
            <description><![CDATA[Recurring heatwaves and extreme heat are posing new challenges for the fashion industry. Which materials and garments work best, and when should fall and winter collections be launched? H&M is one of several companies trying to find answers.]]></description>
            <link>https://swedenherald.com/article/extreme-heat-is-forcing-hm-to-rethink-clothing-and-collection-timing</link>
            <guid isPermaLink="true">https://swedenherald.com/article/extreme-heat-is-forcing-hm-to-rethink-clothing-and-collection-timing</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Sat, 31 Oct 2026 11:00:26 GMT</pubDate>
            <enclosure url="https://media.swedenherald.com/media/2026/10/57859947da4a9826/w1200.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://media.swedenherald.com/media/2026/10/57859947da4a9826/w1200.jpg" medium="image" type="image/jpeg" width="2000" height="1333"/>
        </item>
        <item>
            <title><![CDATA[Extreme Heat Is Forcing H&M to Rethink What It Sells and When It Launches Collections]]></title>
            <description><![CDATA[Recurring heat waves and extreme temperatures are also posing new challenges for the fashion industry. Which materials and garments work best, and when should fall and winter collections actually be launched? H&M is one of several companies trying to find the answers.]]></description>
            <link>https://swedenherald.com/article/extreme-heat-is-forcing-hm-to-rethink-what-it-sells-and-when-it-launches-collections</link>
            <guid isPermaLink="true">https://swedenherald.com/article/extreme-heat-is-forcing-hm-to-rethink-what-it-sells-and-when-it-launches-collections</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Mon, 26 Oct 2026 10:26:51 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/2e0da154-a11c-4446-97eb-d1f985a5ade1/2e0da154-a11c-4446-97eb-d1f985a5ade1.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/2e0da154-a11c-4446-97eb-d1f985a5ade1/2e0da154-a11c-4446-97eb-d1f985a5ade1.jpg" medium="image" type="image/jpeg" width="1200" height="675"/>
        </item>
        <item>
            <title><![CDATA[H&M sales rise just 1% as CEO says turnaround is still too slow]]></title>
            <description><![CDATA[How will H&M get sales up and running again? The question has been asked a number of times now. At least the answer is not in the latest quarterly report.]]></description>
            <link>https://swedenherald.com/article/hm-posts-betterthanexpected-thirdquarter-operating-profit-of-sek-604-billion</link>
            <guid isPermaLink="true">https://swedenherald.com/article/hm-posts-betterthanexpected-thirdquarter-operating-profit-of-sek-604-billion</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 24 Sep 2026 06:01:47 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/16a92dfe-5c1d-4a70-812e-e71177b64794/16a92dfe-5c1d-4a70-812e-e71177b64794.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/16a92dfe-5c1d-4a70-812e-e71177b64794/16a92dfe-5c1d-4a70-812e-e71177b64794.jpg" medium="image" type="image/jpeg" width="1200" height="675"/>
        </item>
        <item>
            <title><![CDATA[Trump's Trade Tariffs Add Pressure to H&M's Struggling Sales]]></title>
            <description><![CDATA[Weak sales, increased shipping costs due to the situation at the Suez Canal. And now, in addition – President Donald Trump's trade tariffs. The challenges are piling up for fashion giant H&M and CEO Daniel Ervér.]]></description>
            <link>https://swedenherald.com/article/hm-sees-profit-drop-despite-revenue-growth-in-early-2025</link>
            <guid isPermaLink="true">https://swedenherald.com/article/hm-sees-profit-drop-despite-revenue-growth-in-early-2025</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 27 Mar 2025 07:08:23 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/8df98849-0eec-4a88-92ad-82d242a2ab40/8df98849-0eec-4a88-92ad-82d242a2ab40.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/8df98849-0eec-4a88-92ad-82d242a2ab40/8df98849-0eec-4a88-92ad-82d242a2ab40.jpg" medium="image" type="image/jpeg" width="1600" height="899"/>
        </item>
        <item>
            <title><![CDATA["Women First" as H&M Aims to Boost Sales]]></title>
            <description><![CDATA[The road to increased sales for H&M goes via female consumers. Now the company is taking on the competition through social media and influencers.]]></description>
            <link>https://swedenherald.com/article/better-than-expected-for-hm</link>
            <guid isPermaLink="true">https://swedenherald.com/article/better-than-expected-for-hm</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 30 Jan 2025 07:02:01 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/40eca895-ca6a-4fab-9e1b-2b04ac59950d/40eca895-ca6a-4fab-9e1b-2b04ac59950d.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/40eca895-ca6a-4fab-9e1b-2b04ac59950d/40eca895-ca6a-4fab-9e1b-2b04ac59950d.jpg" medium="image" type="image/jpeg" width="1600" height="1067"/>
        </item>
        <item>
            <title><![CDATA[Worse than expected for H&M - drops profit target]]></title>
            <description><![CDATA[Clearly worse results than expected. Moreover, H&M is now flagging that they will not reach this year's profitability targets.]]></description>
            <link>https://swedenherald.com/article/worse-than-expected-for-hm</link>
            <guid isPermaLink="true">https://swedenherald.com/article/worse-than-expected-for-hm</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 26 Sep 2024 06:02:25 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/6e756927-3d7c-4b39-9e1c-ff8951d48a0f/6e756927-3d7c-4b39-9e1c-ff8951d48a0f.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/6e756927-3d7c-4b39-9e1c-ff8951d48a0f/6e756927-3d7c-4b39-9e1c-ff8951d48a0f.jpg" medium="image" type="image/jpeg" width="1600" height="1067"/>
        </item>
        <item>
            <title><![CDATA[H&M has the most convictions for using slim models]]></title>
            <description><![CDATA[The clothing giant H&M has been reprimanded the most times by the Advertising Ombudsman (RO) for advertising with extremely thin models. We have not fully lived up to our policies, says H&M's CEO Daniel Ervér.]]></description>
            <link>https://swedenherald.com/article/hm-has-the-most-convictions-for-using-slim-models</link>
            <guid isPermaLink="true">https://swedenherald.com/article/hm-has-the-most-convictions-for-using-slim-models</guid>
            <category><![CDATA[Sweden News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 27 Jun 2024 10:56:44 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/178a3492-a866-4ca7-9a8a-188ecd7e550e/178a3492-a866-4ca7-9a8a-188ecd7e550e.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/178a3492-a866-4ca7-9a8a-188ecd7e550e/178a3492-a866-4ca7-9a8a-188ecd7e550e.jpg" medium="image" type="image/jpeg" width="1024" height="683"/>
        </item>
        <item>
            <title><![CDATA[Gloomy stock market day for H&M after weak June figures]]></title>
            <description><![CDATA[The clothing giant H&M has had one of the company's worst stock exchange days. Weak June sales and several challenges are worrying the market.]]></description>
            <link>https://swedenherald.com/article/gloomy-stock-market-day-for-hm-after-weak-june-figures</link>
            <guid isPermaLink="true">https://swedenherald.com/article/gloomy-stock-market-day-for-hm-after-weak-june-figures</guid>
            <category><![CDATA[Business News]]></category>
            <dc:creator><![CDATA[Sweden Herald]]></dc:creator>
            <pubDate>Thu, 27 Jun 2024 06:01:38 GMT</pubDate>
            <enclosure url="https://static.swedenherald.com/7e4c8349-cd9d-42d0-a3d0-a22384983a11/7e4c8349-cd9d-42d0-a3d0-a22384983a11.jpg" length="0" type="image/jpeg"/>
            <media:content url="https://static.swedenherald.com/7e4c8349-cd9d-42d0-a3d0-a22384983a11/7e4c8349-cd9d-42d0-a3d0-a22384983a11.jpg" medium="image" type="image/jpeg" width="1024" height="683"/>
        </item>
    </channel>
</rss>