SwedenLivingWorld world_2_fill WorldBusiness BusinessSports sports-soccer SportsEntertainmentEntertain

H&M has the most convictions for using slim models

The clothing giant H&M has been reprimanded the most times by the Advertising Ombudsman (RO) for advertising with extremely thin models. We have not fully lived up to our policies, says H&M's CEO Daniel Ervér.

» Updated: 02 October 2024, 16:57

» Published: 27 June 2024

H&M has the most convictions for using slim models
Photo: Christine Olsson/TT

Clothing giant H&M has been convicted the most times by the Advertising Ombudsman (RO) for advertising with extremely thin models.

We have not fully lived up to our policies, says H&M's CEO Daniel Ervér.

The number of convictions for advertising with very thin models is increasing. So far this year, it's a total of seven convictions, according to figures from RO that TT has taken part of. This can be compared to between zero and three the past few years.

Clothing company H&M has been responsible for four of these convictions. H&M's CEO Daniel Ervér says to TT that the company has a great responsibility:

We have a very clear policy that all our models should represent both a broad and healthy ideal. In these cases, we should review, we have not fully lived up to our policies.

Two of the convictions were announced in February. One concerned a physical advertisement displayed in an H&M store, the other in the form of online advertising.

We have reviewed our policies so that we are confident that we have the right guidelines and expectations for those who work with selecting models. Then we have followed up on the individual cases, which we continuously take to heart and learn from.

According to RO's lawyer Gunilla Welander, there is a trend shift regarding this:

There are still fashion companies that use more mixed models, but there is a clear and distinct trend towards using more thin and lean models, she says to P3 News.

Other companies that have been convicted this year are competitors Nelly and Zara, which account for one each, as well as the cosmetics and perfume company Lancôme.

Tags
TTT
By TTThis article has been altered and translated by Sweden Herald

More news

The Social Democrats want answers about stopped wind farms
1 MIN READ

The Social Democrats want answers about stopped wind farms

Two charged with fatal shooting at restaurant
1 MIN READ

Two charged with fatal shooting at restaurant

Power Outage in Court: "Sitting in Darkness"
1 MIN READ

Power Outage in Court: "Sitting in Darkness"

The Navy investigates sabotage on another cable
1 MIN READ

The Navy investigates sabotage on another cable

The Tidö parties want a cap on the size of childcare groups
2 MIN READ

The Tidö parties want a cap on the size of childcare groups

Åkesson: Total Stop for Citizenship
1 MIN READ

Åkesson: Total Stop for Citizenship

Man arrested for new sex crimes against children
1 MIN READ

Man arrested for new sex crimes against children

Five detained after explosion on Östermalm
1 MIN READ

Five detained after explosion on Östermalm

Further No to Offshore Wind Power
1 MIN READ

Further No to Offshore Wind Power

Investigation launched after report against Dumpen
1 MIN READ

Investigation launched after report against Dumpen

Proposal for Climate Agreement Slammed: Unacceptable
2 MIN READ

Proposal for Climate Agreement Slammed: Unacceptable

Four out of ten houses have deficiencies in fire protection.
1 MIN READ

Four out of ten houses have deficiencies in fire protection.

New severe weather warning: "Really chaotic"
3 MIN READ

New severe weather warning: "Really chaotic"

Breakthrough: "Google Maps" of human cells
2 MIN READ

Breakthrough: "Google Maps" of human cells

Police officer charged with ten counts of buying sex
1 MIN READ

Police officer charged with ten counts of buying sex

Four charged after axe murder in allotment area
1 MIN READ

Four charged after axe murder in allotment area

Solar Panels and New Trees – This is Where the Climate Money Goes
3 MIN READ

Solar Panels and New Trees – This is Where the Climate Money Goes

"Investigator wants to limit search services"
1 MIN READ

"Investigator wants to limit search services"

Woman attacked in shopping mall – suspect arrested
1 MIN READ

Woman attacked in shopping mall – suspect arrested

Kristersson: Trump curious about Sweden
1 MIN READ

Kristersson: Trump curious about Sweden